Job Description:
Marketing and T&E Manager is responsible for implementation of the regional marketing and T&E strategy locally in Hungary and ensuring the effective implementation of tactical marketing programs. Being part of the team of Marketing and T&E managers and working closely with the Global teams as well as the local organization.
Responsible for all commercial marketing activities, including marketing, product management, sales support, marketing communication, educational needs and plans, partnering activities and key events.
He/she provides a strategic market direction, through the definition and execution of the Integrated Marketing Plan and works closely with the commercial leaders of the local organization in order to drive revenue target achievement.
Responsibilities:
- Responsible for implementing the European marketing strategy locally to enhance Nobel Biocare’s image and provide additional value to customers through programs and product marketing.
- Responsible for specific plans to obtain long-term and sustainable growth with the goal of attaining significant improvements in market share.
- Ensure that all Marketing, University and T&E activities, Sales Support and Business Support & Service within the Regional countries are executed according to strategies and targets.
- Own and drive the Integrated Annual Marketing Plan for Hungary, which is the consolidated plan of promotion activities, training and education courses, practice development tools, events and marketing communication, SFE improvements in order to support achievement of commercial goals.
- Responsible for the local Marketing and T&E team, secure internal staff training programs regarding product and clinical knowledge, Market Segmentation, Solution Selling, Lead Generation, etc.
- Responsible for managing overall department expenses for the local Marketing & T&E budget.
- Accountable for implementing and maintainging DBS tools and Daily Management.
- Adheres to Standard of Conduct.
- Regularly co-travels and visits local key customers, local experts and speakers and works closely with them to ensure their needs are considered in the local plans and shared with the regional team
- Shares best practices within the regional (European) team
Responsible for generation MQL and SQL leads to the sales organization
Job Requirements:
- At least 5 years of experience from practically leading a marketing in a subsidiary of a global organization
- Comprehensive practical experience from working with Digital Marketing and Funnel Management
- Experience with dental industry is a plus.
- Academic degree, ideally Master, in Marketing or Communication
- Fluency in English and Hungarian (spoken and written)
- Excellent product and marketing knowledge
- Proficient in MS Office applications (mainly Powerpoint, Word and Excel)
- Ability to manage given tasks and responsibilities independently but still in alignment with the Global Marketing organization, EU marketing and T&E organization, the Regional sales organization
- Strong communication skills and presentation capabilities
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Operating Company:
Nobel Biocare
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