About PayJoy
PayJoy is a mission-first credit provider dedicated to helping under-served customers in emerging markets to achieve financial stability and success. Our patented technology for secured credit provides an on-ramp for new customers to enter the credit system. Through PayJoy’s point-of-sale financing and credit cards, customers gain access to a modern quality of life. PayJoy’s credit also allows our customers to seize opportunities as micro-entrepreneurs, and provide safety acts as insurance for tough times. Through our cutting-edge machine learning, data science, and anti-fraud AI, we have served over 17 million customers as of 2025 while achieving solid profitability for sustainable growth.
This role
The Marketing Analytics Senior Manager will lead the strategy and execution of all marketing analytics initiatives within our high-growth organization. This role is responsible for transforming marketing data into actionable insights, building advanced measurement frameworks, and guiding the development of predictive and statistical models that enhance customer acquisition, engagement, and retention.
In addition to analytics leadership, this role will own and optimize the Marketing Technology (MarTech) stack, ensuring seamless data flow across systems, accuracy of reporting, and alignment on a single source of truth. Collaborate closely with Risk, Product, and Data Engineering, to ensure that the infrastructure and integrations powering analytics are robust, scalable, and aligned with business needs.
This person will ensure analytical rigour across all marketing channels and drive optimization of marketing spend through Media Mix Modeling and data-driven experimentation. This position will manage and mentor the Marketing Analytics Senior Analyst, ensuring that analytical deliverables meet the strategic and operational needs of the business.