Marketing Analytics Manager

The Opportunity:

Chewy is seeking a highly motivated, data driven, and strategic Marketing Analytics Manager to join our Marketing Science & Operations team and support the optimization and analysis of our Social marketing channels. This role will be expected to go deep into utilizing marketing and customer data to make recommendations, analyze channel and campaign effectiveness and provide insights through regular reporting, to help marketing teams optimize and maximize ad performance across the business.

The ideal candidate is customer focused, organized, detail-oriented, analytical, and thrives in a fast-paced environment with adaptability to change. This role sits within our Marketing Analytics team which works collaboratively across marketing teams and is dedicated to bringing data-driven problem solving and decision-making to every aspect of Chewy’s marketing operations.

What You'll Do:

• Develop analytic frameworks to measure the impact of our various marketing programs across various channels and teams, spanning paid, earned, influencer, and owned media.
• Develop repeatable, business-critical insights from social performance data that feed into reporting, planning, and strategy.
• Generate customer focused insights and recommendations that will ensure we best engage with potential and existing Chewy customers through our marketing efforts.
• Provide deep dive analysis on mid and upper funnel marketing channels.
• Leverage data to measure and optimize performance of our social & programmatic channels, providing actionable insights to the business teams.
• Partner in the development of a learning agenda and test plans to refine social strategies that support full-funnel objectives.
• Partner with the rest of the Marketing Science team on advanced analytics/model development needs.
• Develop reporting to provide consistency across programs and teams.
• Serve as a subject-matter expert in how social data is captured, transformed, and leveraged across Chewy.

What you’ll need:

• Minimum 2-4 years of hands-on experience in social media analytics, marketing science, or paid social performance measurement.
• Bachelor's degree in statistics, economics, mathematics, marketing, or related field. Masters a plus.
• Experience translating social campaign results into actionable business recommendations, experience leveraging Meta’s Advanced Analytics tools.
• Hands-on analytical background with strong SQL skills and working with large data sets. Python or other coding languages is a plus.
• Demonstrated knowledge of marketing ecosystems and customer data with the ability to interpret and identify insights.
• Strong communication skills with ability to clearly articulate information that influences data-driven business decisions across Marketing, Finance, and Data Science teams.
• Ability to operate independently and efficiently to manage multiple projects and deadlines simultaneously and successfully, without sacrificing attention to detail.
• A natural curiosity around consumer behavior and business impact.
• Experience with Tableau or other data visualization tools is a plus.