Marketing Advertising Group Director

Our Flavor — Why Whataburger

Whataburger isn’t just a fast-food burger chain it is where bold leadership starts — and where potential doesn’t just grow, it heats up. Whether you're leading the line or working behind the scenes, this is the place where opportunities stack up, and every day gives you a chance to Make a Difference.

Since 1950, we’ve invested in people who lead with integrity, Serve with Heart, and bring their best flavor to the team. We believe in working together, speaking up, having a little fun, and Winning as One — because great burgers (and great teams) start with the right ingredients. If you're ready — to learn, grow, impact, and Move Forward Boldly — we’ve got your back and your path cooked to perfection.

Your Recipe for Impact — What You’ll Do

As a Marketing Advertising Group Director, you will shape and lead enterprise‑level advertising, creative, and media strategies that fuel brand growth, deepen customer connections, and drive measurable business results. In this role, you will Make a Difference by translating business goals into powerful, integrated marketing that moves the brand forward across general and Hispanic‑target audiences. You will Serve with Heart by building trusted partnerships with internal teams, agencies, and suppliers—leading with integrity, clarity, and care for people and outcomes.

You’ll Win as One by aligning cross‑functional stakeholders, coaching high‑performing teams, and fostering collaboration that brings ideas to life efficiently and consistently. And you’ll Move Forward Boldly by balancing smart investment, innovation, and long‑term brand stewardship—ensuring Whataburger continues to stand out, resonate, and grow in a dynamic marketplace.

Day-to-Day Ingredients — Responsibilities

As a Marketing Advertising Group Director, you will:

• Define and lead integrated advertising and creative strategies across all audiences and channels
• Shape enterprise marketing strategies that strengthen brand perception and drive growth
• Oversee media strategy, planning, and investment to maximize reach, efficiency, and ROI
• Establish creative governance and brand standards across agencies and internal teams
• Lead agency and supplier partnerships to deliver high‑quality, innovative work
• Own the annual marketing calendar, ensuring on‑time campaign execution and delivery
• Align cross‑functional teams around priorities, messaging, and strategic initiatives
• Manage marketing budgets with strong financial stewardship and performance focus
• Lead, coach, and develop high‑performing teams through clear expectations and feedback

The Sauce — Pay & Perks

As a Marketing Advertising Group Director, you will receive:

• Competitive Weekly Pay
• Bonus Program that scales up to 2.5X payout potential based on company results
• 5 weeks PTO
• Flex Weeks
• Paid Corporate Holidays
• Paid Parental Leave*
• 401(k) match $1/$1 up to 4%
• Competitive Medical, Dental and Vision Benefits*
• Short-term and Long-term Disability Benefits*
• Opportunities for Career Development and Growth
• Whataburger Family Foundation - Scholarship Program (dependents eligible) and Hardship Grant Assistance
• Wireless Service Discounts
• Computer & Software Discounts
• Fitness / Gym Discounts
• Awards and recognition for all you do
• Retirement Celebration Program

What You Bring to the Table — Required Experience

As a Marketing Advertising Group Director, you must have: 

• Extensive experience leading enterprise advertising, brand, or integrated marketing strategy
• Proven success overseeing creative development and media planning at scale
• Strong leadership experience managing teams, agencies, and cross‑functional partners
• Deep understanding of brand management and customer‑centric marketing
• Experience owning budgets and optimizing marketing investments for impact
• Bachelor’s degree or equivalent combination of education and experience
• Flexibility to work full‑time with occasional extended hours and travel as needed

Extra Toppings — Desired Experience

As a Marketing Advertising Group Director, we prefer you to have: 

• Experience marketing to diverse or multicultural audiences, including Hispanic markets
• Background in large, matrixed or enterprise organizations
• Expertise balancing performance marketing with long‑term brand building
• A track record of driving innovation while maintaining brand consistency
• Strong executive communication and storytelling skills

Where & How You’ll Work

This role is based at the San Antonio Home Office, working on‑site Monday through Thursday with remote flexibility on Fridays. In this role, you’ll have strong collaboration with leadership, across cross-functional teams, and with external partners to align capabilities with restaurant realities. The work environment is fast‑paced and requires sound judgment, strategic thinking, and strong collaboration skills. Full‑time availability is required, with occasional extended hours based on business needs, along with occasional travel to properties, project sites, and external meetings. Candidates must reside within commuting distance of the San Antonio Home Office.

Whataburger is committed to providing equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, disability, veteran status, age, or other condition or status protected by law. Whataburger participates in the federal E-Verify Program. For more information go to www.dhs.gov/E-Verify. E-Verify is a registered trademark of the U.S. Department of Homeland Security.

*Eligibility rules may apply

300 Concord Plaza Dr San Antonio TX 78216-6903