Market Planning Consultant

Job Summary:

This opportunity is for a Market Planning Specialist within the market planning team. The Market Planning team plays a crucial role in driving revenue growth within our priority market segments by researching key expansion opportunities and working with the business to define associated growth strategies. This position requires a strategic mindset, advanced research and analytical skills, and the ability to translate insights into actionable plans.

Key Responsibilities:

·       Conduct Research: Gather data on market size, growth patterns, segmentation, competitors, industry trends, and regulations.

·       Trend Analysis: Work with internal teams to understand performance trends as an input to strategy design and refinement.

·       Strategy Development: Lead or support creation of robust strategies for specified target segments by leveraging market insights and strategic thinking.

·       Support Implementation: Collaborate with internal teams like Product, Content, Data, Marketing, and Sales to help implement strategic initiatives.

·       Project Management: Manage multiple responsibilities across various segments, prioritizing tasks to ensure timely delivery of high-quality work.

Expected Deliverables and Results:

·       Presentations: Lead in or support preparing presentations to summarize findings and propose strategies for review.

·       Cross-Functional Input: Set and lead the agenda for regular meetings with internal stakeholders to inform the direction of strategy development via opportunity assessment framework.

·       Actionable Strategies: Outline and document growth plans and market penetration approaches.

·       Strategic Initiatives: Develop thinking around initiatives that improve revenue generation and market share.

·       Regular Reporting: Report against key performance indicators (KPIs) such as revenue growth, market expansion, pipeline generation, and competitive positioning.

Key Skills and Qualifications:

·       Research and Analysis: Strong skills in gathering and analyzing market data to drive strategic decision-making.

·       Leadership Abilities: Strong leadership skills to influence and collaborate with peers across different departments.

·       Project Coordination: Strong project management skills to help coordinate tasks and achieve agreed deliverables.

·       Communication: Advanced communication skills to assist in articulating strategies and gaining buy-in.

·       Proactive and Strategic: A proactive working style with a strategic mindset to meet tight deadlines and drive impactful results.

U.S. National Base Pay Range: $113,100 - $188,500. Geographic differentials may apply in some locations to better reflect local market rates. If performed in New York, the pay range is $124,500 - $207,400. If performed in New York City, the pay range is $130,100 - $216,800. If performed in Rochester, NY, the pay range is $107,500 - $179,100. This job is eligible for an annual incentive bonus. We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer to our US full- and part-time employees working at least 20 hours or more per week: ● Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits ● Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan ● Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs ● Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity ● Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits ● Health Savings, Health Care, Dependent Care and Commuter Spending Accounts ● In addition to annual Paid Time Off, we offer up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice

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We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.

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