Market Development Manager

Why Orthofix?
    

Guided by our organizational values – Take Ownership | Innovate Boldly | Win Together – we collaborate closely with world-class surgeons and other partners to improve people’s quality of life. At Orthofix, we want team members who build relationships and share knowledge, challenge the status quo, and deliver results every day to help us achieve our vision to be the unrivaled partner in Med Tech.  

Our global team of over 1,600 employees brings to market highly innovative, cost-effective, and user-friendly medical technologies that heal musculoskeletal pathologies for patients and the healthcare professionals who treat them. Looking to change people’s lives? Look no further.

POSITION SUMMARY

The Market Development Manager (MDM), Limb Reconstruction is responsible for driving the creation, expansion, and acceleration of Orthofix’s limb reconstruction market within a defined territory. Working closely with key thought leaders, strategic accounts, and commercial partners, the MDM develops and executes comprehensive market development strategies that increase adoption, establish centers of excellence, and position Orthofix as the leader in limb reconstruction solutions.

This field-based role serves as a strategic driver of growth by identifying new opportunities, shaping customer engagement, and leading initiatives that expand procedural volume and market share. The MDM collaborates cross-functionally with product marketing, medical education, product development, sales, and commercial leadership to advance company priorities through market creation, customer partnerships, and competitive positioning.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES

The following are the essential functions of this position. The MDM may be responsible for additional duties and tasks assigned.

1. Market Development & Strategy Execution

• Develop and execute regional market creation strategies aligned with national business priorities.
• Identify and cultivate high-potential surgeons, hospitals, and centers of excellence to expand adoption.
• Partner with Region Sales Managers and Distributor Principals to assess territory performance, identify whitespace opportunities, and implement focused growth initiatives.
• Leverage data analytics, procedure trends, and competitive insights to drive informed territory strategy and product positioning.
• Lead targeted product introductions, conversion campaigns, and adoption initiatives to increase procedural volume and establish market leadership.

2. Commercial Growth & Customer Engagement

• Build strong surgeon partnerships through consultative engagement, peer-to-peer collaboration, and strategic account development.
• Develop surgeon champions and key opinion leaders to accelerate market adoption and brand advocacy.
• Collaborate with distributors to strengthen commercial execution and expand reach into new accounts.
• Provide targeted education only as necessary to reinforce adoption and ensure consistent application of Orthofix technologies.

3. Cross-Functional Collaboration

• Partner with Product Marketing to align field messaging with corporate strategies and launch plans.
• Support Product Development and R&D teams through field feedback, prototype evaluation, and identification of unmet clinical needs.
• Collaborate with Clinical Affairs on investigator-initiated studies, clinical data collection, and post-market evidence development.
• Communicate insights from surgeon relationships, competitive dynamics, and procedural trends to inform commercial and portfolio strategies.

4. Commercial and Market Intelligence

• Monitor competitive product usage, pricing trends, and technology adoption to inform positioning strategies.
• Analyze procedure data and case utilization reports to identify market shifts and emerging opportunities.
• Contribute to national business reviews and strategy sessions with insights on field execution, surgeon engagement, and product performance.
• Represent Orthofix at regional and national conferences, symposia, and professional society meetings to promote the brand and strengthen KOL relationships.

5. Leadership and Professional Development

• Model Orthofix’s values and leadership behaviors to foster collaboration, accountability, and continuous improvement.
• Provide mentorship to new team members and distributors in clinical, technical, and business acumen.
• Manage multiple initiatives simultaneously with disciplined planning, prioritization, and execution.
• Exhibit professionalism, integrity, and discretion in all interactions with customers and

MINIMUM QUALIFICATIONS

• 3–7 years of progressive experience in the medical device industry, preferably in orthopedics, trauma, or limb reconstruction.
• Bachelor’s degree required (Life Sciences, Business, Engineering, or related field preferred)
• Demonstrated success in market development, field education, or sales roles requiring clinical and technical expertise.
• Proven ability to design and deliver impactful educational programs for surgeons and distributor partners.
• Exceptional interpersonal and communication skills, with the ability to influence across multiple levels of the organization.
• Strong presentation and facilitation skills, both in the operating room and in large educational forums.
• Demonstrated analytical and problem-solving abilities with a strategic, data-driven mindset.
• High proficiency in Microsoft Office and CRM tools; familiarity with data visualization and reporting preferred.
• Ability to manage multiple priorities in a fast-paced, dynamic environment.
• Willingness and ability to travel up to 80% of the time, including evenings and weekends as required for programs or cases.
• Field-based role requiring frequent travel by car or plane to hospitals, clinics, and surgical centers.
• Regular presence in operating rooms and clinical environments to support cases and surgeon engagement.
• Must hold a valid driver’s license and insurance.

PREFERRED QUALIFICATIONS

• Advanced degree or clinical certification (RN, PA, NP, CST, or related) a plus.
• Prior experience with circular and hexapod external fixation systems, limb lengthening, or deformity correction technologies.
• Established relationships within the orthopedic trauma or limb reconstruction community.
• Experience developing and leading medical education or clinical training initiatives.
• Background in product marketing or product management supporting complex surgical systems.

SUPERVISORY RESPONSIBILITIES

• None

PHYSICAL REQUIREMENTS / ADVERSE WORKING CONDITIONS

The physical requirements listed in this section include, but are not limited to, the motor/physical abilities, skills, and/or demands required of the position in order to successfully perform its essential duties. In accordance with the Americans with Disabilities Act (ADA), reasonable accommodations may be made to allow qualified individuals with a disability to perform the essential functions of the position.

• No additional physical requirements or essential functions for this position.

DISCLAIMER

The duties listed above are intended only as representation of the essential functions of this position.  The omission of specific statements of duties does not exclude them from the position if the work is similar, related, or a logical assignment to the position.  The job description does not constitute an employment agreement between the employer and employee and is subject to change at the sole discretion of the employer.  Nothing in this document alters an employee’s at-will employment status.

We are committed to providing equal employment opportunities to all employees and applicants without regard to race (including traits historically associated with race, such as hair texture and protective hairstyles, including braids, locks, and twists), ethnicity, religion, religious creed (including religious dress and grooming practices), color, caste, sex (including childbirth, breast feeding, and related medical conditions), gender, gender identity or expression, sexual orientation, national origin, ancestry, citizenship status, uniform service member and veteran status, marital status, pregnancy, age (40 and over), protected medical condition (including cancer and genetic conditions), genetic information, disability (mental and physical), reproductive health decision-making, medical leave or other types of protected leave (requesting or approved for leave under the Family and Medical Leave Act or the California Family Rights Act), domestic violence victim status, political affiliation, or any other protected status in accordance with all applicable federal, state, and local laws.

This policy extends to all aspects of our employment practices including, but not limited to, recruiting, hiring, discipline, termination, promotions, transfers, compensation, benefits, training, leaves of absence, and other terms and conditions of employment.