Manager - Web Journey Optimization

Who We Are

At Newrez, we bring big thinkers and caring doers together to make home happen. We’re a team built on heart and hustle, united by a commitment to show up for our customers, our communities, and each other. We believe that when our people thrive, homeowners thrive - and that’s why we invest in your growth, wellbeing, and ability to make an impact.

Every day, we work to exceed the expectations of our residential mortgage borrowers and business partners through superior service, simple processes, and clear communication. We do this by empowering our employees, encouraging innovative solutions and recognizing great performance.

This role is responsible for improving how customers move through Newrez’s digital experiences, from high-intent points (such as cloud pages) through form entry.

The Web Journey Optimization Manager identifies and leads opportunities to clarify, align and optimize intent-driven journeys across web experiences. The focus is on creating clear, consistent paths from acquisition to action, ensuring journeys support both conversion performance and discoverability through organic and paid channels.

This role plays a central part in connecting acquisition strategy, on-site experience, integrated SEO strategy, and measurement, while partnering closely with the SEO, Paid Search, Email, Product, UX and Analytics teams.

• Own optimization or priority web journeys, including cloud pages, product pages, and entry points info form flow.

• Identify friction, drop-off, and intent mismatches across journeys and translate them into prioritized opportunities.
• Improve alignment between primary acquisition channels (Paid Search, Email, Organic/Website) and on-site experiences to strengthen message match and conversion.
• Partner with Product and UX teams to evolve form entry experiences over time.
• Implement an integrated SEO strategy in partnership with the SEO team to ensure web journeys support organic discovery and clear intent signaling.
• Help align page structure, content hierarchy, and internal linking to support both rankings and conversion goals.
• Balance on-site optimization efforts to avoid trade-offs between traffic quality and conversion performance.

• Drive a mobile-first mindset across owned web experiences, with a focus on clarity, usability and speed.
• Work with UX/UI to ensure layouts, content structure, and interactions reflect real customer behavior.
• Surface mobile-specific insights that impact engagement and conversion.

• Lead structured optimization efforts across journeys, including iterative improvements and targeted testing where appropriate.
• Define hypotheses, success metrics, and learning goals prior to changes.
• Balance near-term improvements with foundational journey enhancements.
• Use analytics, behavioral data, and qualitative insights to inform decisions and prioritization.
• Partner with Analytics to ensure journey performance, key actions, and attribution continuity are measured accurately.
• Help surface tracking and attribution gaps that impact understanding of customer behavior across journeys.
• Work closely with UX/UI, Product, Development, Analytics, SEO, Paid teams and partners.
• Act as a bridge between marketing intent, search strategy, and on-site execution.
• Communicate plans, progress, and learnings clearly to stakeholders and leadership.
• Ability to effectively and accurately convey information to others.
• Performs related duties as assigned by management.

Qualifications and Education Requirements

• Bachelor’s degree in marketing or related field.
• 5-8 years of experience in CRO, web optimization, digital experience, or growth focused roles.

Skills, Abilities, and Knowledge

• Proven track record of running and implementing website A/B testing and experimentations.
• Hands on experience improving conversion-focused pages and form-based journeys.
• Working knowledge of SEO fundamentals as they relate to on-page experience and intent.
• Strong understanding of mobile-first UX/UI and customer behavior.
• Comfortable working with analytics, experimentation frameworks, and insight tools.
• Strong communication and organizational skills.
• Proficiency in Microsoft Office and analytics platforms.

Work Environment and Physical Requirements

• Working on-site at assigned office location.
• Regular and punctual attendance adhering to schedule established by leadership.
• Flexibility to work occasional adjusted work schedules, overtime, and evening and/or weekend hours to meet deadlines or as business needs demand.
• Working in a cubicle hub, maintaining focus on phone calls in a noisy environment within earshot of multiple other conversations.
• Sedentary work in a stationary position at a cubicle for prolonged periods of time.
• Constant repetitive motions required for operating a computer, such as typing and managing phone calls.
• Constantly communicating effectively verbally in English, including accurately exchanging information with others following identification of correct procedures.

A good faith estimate of the compensation is:

90,200.00 - 158,040.00

Compensation for this position may also include other elements, including medical, financial, various paid time off benefits, and a bonus based on individual and company performance, variable or annual.

 

Placement within the range will be based on a variety of factors, including but not limited to, skills, experience, qualifications, location, etc.

Additional Information:

While this description is intended to be an accurate reflection of the position’s requirements, it in no way implies/states that these are the only job responsibilities. Management reserves the right to modify, add or remove duties and request other duties, as necessary.

All employees are required to have smart phones that meet Company security standards with the ability to install apps such as Microsoft Authenticator. Employment will be contingent on this requirement.

Why Newrez

We’re a great place to work because we invest in what matters: your career, your community, your wellbeing, and your future. Our total rewards package is designed to support your whole self.

Company Benefits:

We offer benefits, programs, and perks that support you in every aspect of your life.

• Medical, dental, and vision insurance

• Health Savings Account with employer contribution

• 401(k) Retirement plan with employer match

• Paid Maternity Leave/Parental Bonding Leave/Caregiver Leave

• Adoption Assistance

• Tuition & Certification reimbursement

• Employee Mortgage Loan Program

• The Newrez Employee Emergency and Disaster Fund is a program to support our team members experiencing hardships

Newrez NOW:

Through Newrez NOW, our Corporate Social Responsibility program, you’ll have opportunities to give back, lead, and make a difference.

• 1 company-paid Volunteer Time Off day (with over 40,000 volunteer hours contributed since our inception)

• Matching Gifts Program - dollar-for-dollar up to $1,000

• Access to grants, nonprofit resources, and volunteer opportunities

• More than $6,000,000 donated since 2020

• 1 in 5 employees participates in at least one Employee Resource Group (ERG)

Equal Employment Opportunity

We're proud to be an equal opportunity employer- and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better.

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