Manager, Web & Content Strategy

Job Classification:

Marketing & Communications - Marketing

Prudential Financial (NYSE: PRU), an industry leader in financial services for more than 150 years, is committed to helping individuals and institutions grow and protect their wealth. We offer a broad range of financial products and services, including life insurance, retirement solutions, and investment management. With over $1.6 trillion in assets under management and a presence in over 20 countries, Prudential empowers customers worldwide to achieve financial security.
 

The Business
Prudential’s Brand & Marketing organization is central to driving growth, deepening customer relationships, and delivering experiences that reflect our purpose and values. We are a diverse team of strategists, creatives, and marketers who put the customer at the center of everything we do. Within Brand & Marketing, the Growth & Channel Activation team is focused on delivering impactful marketing strategies and experiences across channels that drive measurable business outcomes.
 

The Role
We are seeking a Manager, Web & Content Strategy to join our Growth & Channel Activation team. This role will be instrumental in shaping and executing the content and experience strategy for Prudential.com, supporting specific business lines. Reporting to the Director, Web & Content Strategy, this individual will collaborate with cross-functional teams and business partners to define, implement, monitor, and optimize web experiences that drive customer engagement and business outcomes.

This is a hybrid role based in Newark, NJ, with onsite work expected 3 days per week.
 

What you can expect:

• Partner with business units to translate strategic objectives into compelling digital experiences and content plans, including support for marketing campaigns.
• Develop and execute web content strategies that align with Prudential’s brand, business goals, and customer needs.
• Lead the planning, creation, and optimization of content for Prudential.com, ensuring consistency in tone, style, and messaging.
• Integrate personalization strategies into content planning and execution to deliver tailored experiences that drive engagement and conversion.
• Support experimentation and A/B testing to optimize content effectiveness and user experience.
• Manage content lifecycle including audits, updates, and governance to ensure accuracy, compliance, and relevance.
• Partner with Design, Product and Technology teams to introduce new web capabilities and optimize existing ones to enhance customer experience and business impact.
• Monitor performance metrics (traffic, engagement, lead generation and conversion) and use insights to inform continuous improvement.
• Implement AEO / SEO best practices and accessibility standards to maximize discoverability and usability.
• Stay current on digital trends, financial services regulations, and customer behavior to inform strategy.
• Ensure all content complies with legal, regulatory, and brand standards.

What you'll need to succeed:

• 5+ years of experience in marketing, digital content strategy, web content management, or related roles, preferably in financial services.
• Strong understanding of financial services and customer journeys in a regulated environment.
• Proven ability to lead content strategy and execution across complex digital ecosystems.
• Experience with content management systems (e.g., Adobe Experience Manager) and analytics platforms.
• Excellent writing, editing, and storytelling skills with a focus on clarity and engagement.
• Strong project management skills and ability to manage multiple priorities.
• Strategic and collaborative mindset with experience working across Marketing, Product, Compliance, and Technology teams.
• Analytical skills to interpret data and translate insights into actionable strategies.
• Familiarity with UX principles, responsive design, and accessibility standards (WCAG).
   

It’d be a plus if you are familiar with:

• Financial education content and customer engagement strategies.
• Agile methodologies and working in cross-functional product teams.
• Personalization strategies and content targeting.
• Tools like Adobe Experience Manager, Adobe Analytics, Adobe Target, Adobe Workfront, Figma, Qualtrics, Conductor, Gradial
• AI tools for content creation and optimization

What we offer you:

Prudential is required by state specific laws to include the salary range for this role when hiring a resident in applicable locations. The salary range for this role is from $118,700.00 to $176,600.00. Specific pricing for the role may vary within the above range based on many factors including geographic location, candidate experience, and skills.

• Market competitive base salaries, with a yearly bonus potential at every level. 

• Medical, dental, vision, life insurance, disability insurance, Paid Time Off (PTO), and leave of absences, such as parental and military leave. 

• 401(k) plan with company match (up to 4%). 

• Company-funded pension plan. 

• Wellness Programs including up to $1,600 a year for reimbursement of items purchased to support personal wellbeing needs. 

• Work/Life Resources to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development.  

• Education Benefit to help finance traditional college enrollment toward obtaining an approved degree and many accredited certificate programs.  

• Employee Stock Purchase Plan: Shares can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period), after one year of service. 

Eligibility to participate in a discretionary annual incentive program is subject to the rules governing the program, whereby an award, if any, depends on various factors including, without limitation, individual and organizational performance. To find out more about our Total Rewards package, visit Work Life Balance | Prudential Careers. Some of the above benefits may not apply to part-time employees scheduled to work less than 20 hours per week.