Manager, Vision Care Product/Brand Marketing – Downstream
Location: Mexico City
At Alcon, we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly, champion progress, and act with speed as the global leader in eye care. Here, you’ll be recognized for your commitment and contributions and see your career like never before. Together, we go above and beyond to make an impact in the lives of our patients and customers. We foster an inclusive culture and are looking for diverse, talented people to join Alcon.
As a Manager, Vision Care Product/Brand Marketing supporting the Sales Field team, you will be is primarily responsible for defining and implementing product and brand strategies, leading cross-functional teams, and analyzing market data to drive growth and profitability. You will be expected to build effective and meaningful relationships with local management and global marketing to align strategies and ensure successful execution.
In this role, a typical day will include:
- Define product strategy with local management and global marketing, and implement tactical plans/projects
- Develop brand strategy, promotional campaigns, and tactical plans within marketing budgets
- Prepare content for Integrated Brand Teams and Launch Teams
- Run market research programs and monitor market development
- Execute, monitor, and analyze tactical plans to ensure brand growth
- Lead the cross-functional local/regional brand team and coordinate the Integrated Product Strategy Plan
- Develop promotional activities in line with internal SOPs and Code of Conduct guidelines
- Monitor and control brand budgets, forecasts, and expenses, evaluating cost-effectiveness and results
- Identify market insights and opportunities through customer interactions
- Execute central and regionally initiated marketing activities
- Monitor product performance and the external environment, taking corrective action if needed
- Ensure compliance with applicable policies, procedures, and regulations
- Develop and lead insight work for deep consumer understanding
- Use new technology to develop tools and create new capabilities
- Collaborate with GEM regional Vision Care leader and global marketing to adopt tailored marketing strategies
- Develop and implement direct-to-consumer activities, including social media and Above The Line marketing
- Support sales team with pharmacy and consumer Point of Sale materials
- Plan and execute direct-to-consumer media campaigns, setting and measuring Key Performance Indicators to optimize the media budget
WHAT YOU’LL BRING TO ALCON:
- Education: Bachelor’s degree administration/ finance or similar.
- +3 years of experience in a similar role (Sales Manager, KAM, etc.)
- English: conversational
HOW YOU CAN THRIVE AT ALCON:
- Opportunity to join a growing, early-stage organization built within a mature, stable global company.
- Friendly working environment and a diverse and highly motivated team
- Individual career development plan and possible career growth within a newly created account
- Truly international environment and daily interactions with colleagues and stakeholders from all over the world
- Attractive benefits & compensation package
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Alcon is an Equal Opportunity Employer and takes pride in maintaining a diverse environment and our policies are not to discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity, marital or veteran status, disability, or any other legally protected status.
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Alcon is an Equal Opportunity Employer and takes pride in maintaining a diverse environment and our policies are not to discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity, marital or veteran status, disability, or any other legally protected status.