Manager, Sponsorship & Community Activation

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. 

Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive through relentless innovation to exceed our customers’ expectations while making a real impact for our company through our shared purpose. 

When you join our company, we want you to feel valued, supported and proud to work here. That’s why we offer The GEICO Pledge: Great Company, Great Culture, Great Rewards and Great Careers.

GEICO is seeking an innovative Manager, Sponsorship & Community Activation to join our Sports & Experiential Marketing Center of Excellence. This role is responsible for translating our national and local sponsorship strategies into comprehensive, measurable activation plans that drive significant business impact. This role requires proven capability in influencing cross-functional marketing leads (business/product marketing, media, creative, analytics, operations) and managing complex league, team, and property relationships. The successful candidate will challenge existing processes and models to ensure that every partnership delivers maximum value.

Our department’s hybrid model is 3 days in the office per week, with flexibility. Marketing offices are in Bethesda, MD (greater DC) and Manhattan, NY. This role reports into the Sr. Manager, Sports & Experiential Marketing.

Key Responsibilities:

• Lead the strategic activation of sports sponsorships, ensuring clear metrics and attributable return on investment across the entire portfolio.
• Serve as the primary point of contact for our marketing, state management, and agent partners. Provide them with strategic playbooks and frameworks to seamlessly leverage assets
• Serve as a sports evangelist – educate all facets of the business on sports strategies, audiences, trends, tactics, and results
• Execute national partnership activations that reflect the enterprise brand strategy and resonate with target and fan audiences. Function as program manager for activations stretching from ideation to execution to measurement.
• Optimize GEICO’s sponsorship portfolio – accounting for state growth objectives, business fluidity, segmentation, and pull-through from national partnerships
• Build, govern, and scale a local sports marketing activation strategy. Architect the processes and frameworks that translate enterprise-level sports assets into scalable, measurable local market activation plans, ensuring maximum community impact and alignment with state-by-state lead generation targets
• Oversee the development of clear, data-driven reporting that demonstrates the performance of sports sponsorship activation against LOB marketing objectives to executive leadership.
• Manage and optimize seven-figure program budgets across integrated initiatives, ensuring strategic allocation to high-impact opportunities within the sports portfolio and to specific LOB/market campaigns.
• Design and implement a hospitality strategy, encompassing internal stakeholder collaboration, program design, partner management, budget management, and measurement frameworks that optimize brand equity, stakeholder engagement and ROI.
• Ideate, innovate, and pitch effective and differentiated activations that utilize integrated brand assets to shape the future of the GEICO brand

Key Qualifications:

• 8+ years of experience across a combination of sports and experiential marketing – expertise across both traditional and non-traditional sports and event partnerships, with the ability to activate at both the local and national levels
• Proven record of developing and executing successful, fully integrated large-scale experiences with significant market and consumer impact while staying on time and on-budget
• Experience managing and partnering with external agencies and internal cross-functional partners across sports, experiential, media, analytics and creative
• Experience reviewing creative for strategic alignment and brand consistency.
• A detail-oriented individual with the ability to work collaboratively in a fast-paced environment on multiple projects with competing deadlines
• Outstanding judgement – ability to know when to escalate issues in a timely and appropriate manner; strong desire to creatively problem solve; operates with a sense of personal and team accountability
• Thrives in ambiguity and a fast-based marketing environment – previous positions in transformational organizations a plus
• Strong analytical skills with an ability to interpret and uncover actionable insights from performance results
• Requires travel (25% of time) including occasional weekend travel and off-hour projects

Core Competencies:

• Drives Innovative Business Improvements: Develops new insights into solutions that result in organizational improvements; promotes a work environment that fosters creative thinking, innovation and rational risk taking
• Balances Immediate and Long-Term Priorities: Seeks to meet critical objectives while considering the impact of those decisions and activities on the ability to achieve long-term goals
• Delivers Results: Focuses on the critical few objectives that add the most value and channels own and others' energy to consistently deliver results that meet or exceed expectations
• Imports and Exports Good Ideas: Relentlessly seeks, shares, and adopts ideas and best practices in and outside the Company and embraces change introduced by others
• Make the complex simple – through brainstorms, workshop, and educational summits, you empower others to learn and action your lessons
• Effectively field immediate questions, while also addressing the bigger picture by connecting and influencing key stakeholders inside and outside of GEICO

 

Annual Salary

$109,675.00 - $172,200.00

The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations.

 

At this time, GEICO will not sponsor a new applicant for employment authorization for this position.

 

The GEICO Pledge:

Great Company: At GEICO, we help our customers through life’s twists and turns. Our mission is to protect people when they need it most and we’re constantly evolving to stay ahead of their needs.

We’re an iconic brand that thrives on innovation, exceeding our customers’ expectations and enabling our collective success. From day one, you’ll take on exciting challenges that help you grow and collaborate with dynamic teams who want to make a positive impact on people’s lives.

Great Careers: We offer a career where you can learn, grow, and thrive through personalized development programs, created with your career – and your potential – in mind.  You’ll have access to industry leading training, certification assistance, career mentorship and coaching with supportive leaders at all levels.

Great Culture: We foster an inclusive culture of shared success, rooted in integrity, a bias for action and a winning mindset. Grounded by our core values, we have an an established culture of caring, inclusion, and belonging, that values different perspectives. Our teams are led by dynamic, multi-faceted teams led by supportive leaders, driven by performance excellence and unified under a shared purpose.

As part of our culture, we also offer employee engagement and recognition programs that reward the positive impact our work makes on the lives of our customers.

Great Rewards: We offer compensation and benefits built to enhance your physical well-being, mental and emotional health and financial future.

• Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family’s overall well-being.
• Financial benefits including market-competitive compensation; a 401K savings plan vested from day one that offers a 6% match; performance and recognition-based incentives; and tuition assistance.
• Access to additional benefits like mental healthcare as well as fertility and adoption assistance.
• Supports flexibility- We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year.

The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.

GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.