Manager, Social Media

About Understood

Understood is a nonprofit focused on shaping the world for difference. We raise awareness of the challenges and strengths of people who learn and think differently. Our resources help people navigate challenges, gain confidence, and find support and community so they can thrive. 

Having a shared commitment to our values is a key factor in any hire we make. We have five core values: 

1. Continuously learn.
2. Act with intention.
3. Champion difference.
4. Inspire change.
5. Grow together. 

Come be part of an organization with an entrepreneurial spirit that’s helping to shape the world for difference. Together, we can build a world where everyone can reach their full potential. 

To learn more about Understood, please visit: www.understood.org.

Who you are 

To advance Understood’s mission and to further our impact, we’re hiring a Manager, Social Media, reporting to the Director of Integrated Marketing. In this role, you’ll help manage and execute our social media strategy to engage our audience, build awareness, and support Understood’s mission.

You’ll run the day-to-day work of our social channels, create content for campaigns and ongoing posts, and collaborate with teams across the organization. You’ll support planning for larger campaigns, share best practices to improve engagement, and track performance to help guide decisions. We’re looking for someone who can think creatively and understands how social content connects to broader goals.

You should have experience managing social platforms, creating social campaigns, and using performance metrics to improve content. You’re excited about social media and how digital storytelling can help grow a brand and connect with audiences.

This is a hybrid role that requires a minimum of three (3) days a week in our NYC office, with a focus on Monday, Tuesday, and Thursday.

What you’ll do

• Manage all day-to-day content planning and execution of social workstreams.
• Support the development of campaign briefs for monthly and ad hoc campaigns, clearly outlining brand messaging and content expectations.
• Contribute to org-wide campaigns and product launches as the social media point of contact, collaborating effectively across teams.
• Coordinate monthly social content strategy and coordinate approvals and ensure posts are prepared, approved, and scheduled on time.
• Partner with the creative and editorial teams to develop compelling visuals, videos, and graphics that enhance engagement and storytelling.
• Monitor, analyze, and report on social media performance metrics to optimize content and increase follower engagement.
• Stay current with social media trends, tools, and platform updates to keep the organization’s digital presence current and effective.
• Utilize social listening tools to monitor conversations, track sentiment, and identify emerging trends relevant to the organization’s mission and audience. 

Must-haves 

• 2 to 4 years of professional experience managing social media platforms, e.g., Instagram, Facebook, Pinterest, LinkedIn, TikTok for an organization, brand, or agency.
• Strong communication and relationship-building skills, and the ability to work well with different teams and partners.
• Strong writing and storytelling skills, with the ability to adjust tone and approach for different audiences and platforms.
• Experience planning content and managing a social media calendar so posts line up with campaigns and organizational goals.
• Comfortable using analytics tools (like Meta Business Suite, Sprout Social, Meltwater, or Looker) to track performance and help guide decisions.
• Good understanding of social media best practices, trends, and how platforms and algorithms work to improve engagement.
• Able to take initiative, juggle multiple projects, and work well in a fast-moving environment.
• Committed to embodying and being a steward of our commitment to diversity, equity, inclusion, and belonging.

Nice-to-haves

• Bachelor’s degree in marketing, digital media, communications, or related field
• Familiar with analytics and project management tools, such as JIRA, & Airtable
• Experience with paid social advertising (e.g., Meta Ads Manager, LinkedIn Ads) to support campaign boosts or donor acquisition.
• Familiarity with nonprofit communications or advocacy work, especially storytelling around impact or social issues.
• Experience with influencer or partner collaborations to extend social reach and community engagement.

The base salary range for this role is minimum $75,000 –$90,000 maximum, depending on years of experience and qualifications. We offer a comprehensive benefits package that supports wellness for our team members and their families. You can learn more about our benefits and offerings.

Understood.org does not sponsor applicants for work visas or legal permanent residence, including providing assistance with OPT extensions.

Commitment to diversity, equity, and inclusion

Understood encourages individuals of all learning styles and ethnic, racial, and socioeconomic backgrounds, including those whose life experiences may include the challenge of access due to a disability, to apply for this position. We are committed to maximizing the diversity of our organization, as we want to engage all those who can contribute to supporting this work.

Understood is an equal opportunity employer and considers all applications without regard to race, color, religion, creed, sex, national origin, ancestry, age, alienage or citizenship status, marital or familial status, domestic partnership status, caregiver status, sexual orientation, gender, gender identity or expression, change of sex or transgender status, genetic information, medical condition, pregnancy, childbirth or related medical conditions, physical or mental disability (where the applicant or employee is qualified to perform the essential functions of the job with or without reasonable accommodation), any protected military or veteran status, or status as a victim of domestic or dating violence, sexual assault or offense, stalking, or any other characteristics protected by federal, state, or local law or that of persons with whom that individual associates, or any other legally protected characteristics.

For additional information on learning and thinking differences, including ADD/ADHD, dyslexia, dyscalculia, dysgraphia, dyspraxia, executive function challenges, nonverbal learning disabilities, processing issues, and more, please visit www.understood.org.

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