Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.
Job Summary
The Retail Marketing Manager will lead the creative development and execution of high volume in-store advertising campaigns across the entire Xfinity Retail footprint. This role is responsible for producing video and print assets that shape the customer experience, generate excitement, and drive subscriber growth. Working closely with the in-store Marketing team and in partnership with the broader brand team, this position plays a critical role in delivering impactful, on-brand creative that supports our annual plan of record and elevates business performance.
Your work will be seen by millions of customers and directly influences subscriber growth and customer experience. Joining Retail Marketing means joining a team that values partnership, collaboration, and a positive work environment where individual contributions are recognized and celebrated.
Job Description
Core Responsibilities:
- Lead the development and deployment of in-store advertising materials including digital video, print signage, promotional kits, and merchandising displays.
- Manage the end-to-end creative development process for in-store marketing campaigns, ensuring alignment with business goals and brand standards.
- Develop detailed creative briefs and lead kick-off meetings with creative, strategy, and project management teams.
- Oversee creative reviews and feedback cycles, ensuring all assets are on-brand, on-message, and delivered on time.
- Partner with Program Management to streamline approvals and maintain timelines.
- Manage creation and updates of promotional materials.
- Coordinate Legal reviews and ensure compliance with brand and regulatory guidelines.
- Collaborate with internal teams (Xfinity Creative, Strategy, GTM, Merchandising, and Execution) and external vendors to ensure seamless campaign delivery.
- Review campaign performance and identify optimization opportunities.
- Lead additional creative projects as assigned.
- Consistent exercise of independent judgment and discretion in matters of significance.
- Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
- Other duties and responsibilities as assigned.
Qualifications:
- Proven experience in marketing communications or creative project management in a high-volume environment
- Strong understanding of the creative development process and brand management
- Exceptional organizational skills with the ability to manage multiple projects at once.
- Collaborative mindset with experience working across cross-functional teams.
- Ability to think strategically while executing flawlessly.
Employees at all levels are expected to:
- Understand our Operating Principles; make them the guidelines for how you do your job.
- Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
- Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
- Win as a team - make big things happen by working together and being open to new ideas.
- Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
- Drive results and growth.
- Support a culture of inclusion in how you work and lead.
- Do what's right for each other, our customers, investors and our communities.
Disclaimer:
- This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Skills
Campaign Development, Collaborating, Communication, Creative Project Management, Marketing, Marketing Campaigns
We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools that are personalized to meet the needs of your reality—to help support you physically, financially and emotionally through the big milestones and in your everyday life.
Please visit the benefits summary on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Certifications (if applicable)
Relevant Work Experience
5-7 Years
Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.