Serving the needs of all families with young children, Carter’s Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter’s, OshKosh B’gosh, Skip*Hop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carter's.
HOW YOU’LL MAKE AN IMPACT:
The Manager, Paid Media will help to execute and optimize performance marketing and brand advertising campaigns for the Carter’s Retail Inc. portfolio of brands. This person will have a fundamental understanding of media planning and campaign activation, 5-7 years of experience working in media with an emphasis on Digital Media Planning, Programmatic (Video, Display, Audio, etc.) and Paid Search. Preference is given to candidates who have worked in retail and/or at an agency. We are looking for a passionate individual with strong leadership skills who wants to be part of a team focused on driving growth while keeping pace with the everchanging media landscape. Ability to manage multiple projects in a fast-paced environment, attention to detail and an understanding of the media marketplace is essential for success in this role.
This role reports into the Director, Media, and will manage one (1) direct report. is based in our Buckhead office in our on-site work environment. This role comes into the office 4 days a week.
Campaign Planning & Execution (70%):
- Assist with the strategic development of insights-driven paid media plans, with a primary focus on Programmatic and Paid Search to deliver on omni-channel business objectives.
- Work with agency team and cross functional teams day-to-day, overseeing the end-to-end management of deliverables for paid media campaigns from implementation to optimization, ensuring on-time delivery, budget accuracy and creative/messaging accuracy. Specific focus on Video, Display, Audio and Search.
- Collaborate with cross functional peers within Marketing, Analytics and eCommerce to ensure alignment on digital plans.
- Oversee the development of creative briefs for asset creation; manage trafficking and asset delivery between internal creative teams and agency.
- Continuously scan the market for new trends, platforms, and technologies; develop POVs to inform future media forward media plans.
Analytics & Measurement (30%)
- Monitor and optimize channel performance in conjunction with agency and internal marketing analytics team; leverage data and analytics to determine profitability and provide actionable insights regarding campaign performance; review and approve campaign optimizations in alignment with business objectives and strategy to drive new customer growth and incremental revenue.
- Partner with Media Lead and Marketing Analytics to set testing roadmap for paid channels, including development of test design, execution, and evaluation against KPIs.
- Partner with media partners, site dev and agency to ensure proper setup and implementation of campaign tracking and tagging.
- Manage channel budgets, including monthly reconciliation of media expenditures and resolving billing discrepancies.
WE’D LOVE TO HEAR FROM YOU IF: (REQUIREMENTS SECTION)
- Bachelor’s degree in marketing, communications or related field.
- 5-7+ years of experience in Paid Media in Programmatic or Paid Search (at least one required, but both preferred; campaign activation (i.e.--hands on keyboard experience) a plus.
- 2+ years of eCommerce or Retail experience.
- Proven track record of driving customer acquisition and incremental sales through performance-based campaigns.
- Strong understanding of media planning, audience targeting, and omni-channel attribution methodologies (including MMM).
- Ability to work cross-functionally and manage multiple priorities in a fast-paced environment.
- Superior attention to detail and excellent communication, project management and organizational skills.
- Self-starter who is resourceful and solution oriented.
Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, veteran status, or any other status protected by federal, state, or local law.