Manager, Owned (Crystal)

Where Conviviality is at work.

  

Pernod Ricard is a global premium spirits and wine company. We’re the team behind leading brands such as ABSOLUT® Vodka, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, The Glenlivet® Gin, and Skrewball™ whiskey, as well as many more superior wines and exquisite champagnes! 

 

Working at Pernod Ricard is all about igniting conviviality in all that we do. Derived from the French word, convivialité…it means human connection, authenticity, friendly, and jovial. Conviviality is energy and spirit with a splash of je ne sais quoi and is a core philosophy around how we live and work at Pernod Ricard.   

 

Guided by our 4 core values: (1) grounded in the real; (2) fiercely authentic; (3) passion for challenge; and (4) connected beyond borders; we are team players, dream makers, trailblazers, movers and (cocktail) shakers. We have a passion for living life to the fullest, making new friends every day, and realizing our potential as people and as a business! 

 

The salary range for this role, based in New York, is $107,360.00 to $134,200.00. The range may vary if the role outside of this location.  Base salaries are determined during our interview process, by assessing a candidate’s experience, skills against internal peers and against the scope and responsibilities of the position.

Position Summary:

The Consumer Connections and Experiences (CCE) Team sits within the Marketing organization and is responsible for driving meaningful and seamless experiences that connect our brands with consumers and culture. We integrate touchpoints across paid, earned and owned media and Digital Commerce, supported by data and technology. The Consumer Experience (CX) Manager will support the Owned Channel vertical of CCE, focused on delivering relevant and effective experiences across our brand owned channels including Website/SEO, CRM, Organic Social Media and Consumer Care.

This role will drive best-in-class strategy and execution across our Crystal Business Unit, managing a portfolio of brands including the likes of Absolut, Malibu, Kahlua, and our Gins portfolio. You will be responsible for driving the effective usage and wiring of brand integrated programming while also continuing to advance our CX capabilities and Innovation to meet the ever-advancing Tech world. The role requires driving close collaboration and alignment with Digital leaders in the Global Brand Unit team as well as the Global Consumer Journey team. This role will also work closely with the Consumer Data Strategy/MarTech team, as well as work cross-functionally with the Brand Marketing teams to deliver results tied to consumer engagement, conversion, retention and adherence to global KPIs.

Major Responsibilities / Accountabilities:

The candidate will sit within the Consumer Connections & Experiences Team within Marketing and be responsible for driving digital marketing strategy to achieve a seamless and engaging consumer journey across owned channels, leveraging data and analytics to optimize the consumer experience and drive business impact.

Detailed responsibilities include:

• Ensure optimization of “Crystal Business Unit” tentpole programming to deliver a seamless consumer journey in owned channels.
• Proactively work with brand teams and agency partners to develop programming in owned channels that drives better campaign performance and improve effectiveness and efficiency.
• Collaborate with all cross functional teams including Brand marketing, Trade marketing, and CCE team to ensure a seamless, cohesive experience throughout the journey.
• Oversee 2 critical pillars of owned channel execution – Website/SEO and CRM.
• Responsible for driving best-in-class execution in these channels and managing agency relationships when needed.
• Ensure seamless wiring of a cohesive experience into Organic Social Media working closely with the in-house Community Managers/responsible Brand Team leads, and Customer Care as needed
• Champion overall strategy and best practices across owned channels, delivering ongoing learnings, optimizations to enable best-in-class brand execution.
• Adapt the global consumer journey strategy to the local market context and business objectives, overseeing all aspects of the digital marketing agenda, corporate & cross-brand digital/social efforts, CRM, owned/paid digital media, and platform management.
• Propose, lead and develop mono-/cross-brand digital & social innovative projects to drive portfolio synergies.
• Drive innovation pilots in conjunction with Brand Unit partners and Consumer Journey team to drive performance.
• Performance tracking and optimization.
• Translate business objectives (value, brand equity) into consumer journey strategies and activations. Monitor/track digital KPIs (incl Group common digital marketing objectives) to measure the success of the consumer journey strategy, backed by data, insights and analytics, and drive business decisions and recommended budget allocation.
• Continue to foster personal expertise, staying on top of latest digital trends and technologies with high potential to impact business and turn them into actions.
• Serve as expert on Group internal/external digital topics & tools and coach/upskill internal stakeholders, mobilizing teams to utilize Group tools.

Job Requirements:

• Location: This role is based in New York, NY with a requirement to be in-office 60% of the week.
• Education: Minimum Bachelor’s degree (or equivalent).

Experience / Background:

• 8+ years of marketing experience with a specific focus working in a digital marketing/website/SEO/CRM/ecommerce, loyalty marketing role at a large organization. Ideal experience working with a portfolio of brands.
• CPG & BevAlc experience is preferred but not required
• Knowledge of customer acquisition and retention strategies including understanding optimal user experiences
• Thirst to learn, staying on the pulse of ever-evolving digital innovation
• Strong understanding ot Website, SEO and CRM software/tech and reporting platforms and partners
• Social and emotional awareness to tailor interactions for individual customers
• Analytical and data-driven thinker, understanding using data to design and measure strategies and apply learnings
• Self-starter who is driven, solution-oriented and can perform well under pressure
• Proficiencies in problem solving and the ability to multi-task are requirements
• Ability to communicate effectively, verbally and in writing,
• Experience managing multiple stakeholders -- collaborative, consensus-building approach across a matrixed organization

When you join Pernod Ricard, you’ll experience a workplace that is rich in heritage, driven by our iconic brands and a long-standing commitment to sustainability, safety, and giving back to the people and communities where we work. We know that happiness at work starts with that feeling of belonging you get from an inclusive culture where being uniquely you is celebrated. Our values are lived, they drive our behaviors, and it’s what brings our culture to life. 

Our work philosophy celebrates the magic of human connection with the flexibility needed to provide one's most meaningful contribution. We offer a flexible work policy, with most of our positions offering a a hybrid option with flexibility to work remotely 2 days a week. As a global employer, we understand that not everyone’s working hours are the same, and we empower our employees to work the hours that make the most sense for them and their team’s schedules.  

  

We offer employees great benefits and perks to toast to a life filled with support.  Check out PRUSABenefits.com for details. 

This recruitment process uses artificial intelligence (AI) tools to match applicant skills with role requirements and qualifications.

Pernod Ricard USA is an Equal Opportunity Employer. It employs qualified individuals based solely on ability, training, and experience, and does not and will not, discriminate for or against any employee or applicant for employment or promotion based upon actual or perceived race, color, religion, sex, age, disability, national origin, citizenship, marital status, sexual orientation, gender identity, genetic information, military service or any other classification protected by law. Offers will be subject to United States local terms.

Pernod Ricard USA is committed to the full inclusion of all qualified individuals. As part of this commitment, Pernod Ricard USA will ensure that persons with disabilities are provided reasonable accommodations for the hiring process.  To request reasonable accommodation during the application process, contact us at PR_NA_TalentAcquisition@pernod-ricard.com.

Job Posting End Date:

Target Hire Date:

2026-01-05

Target End Date: