Manager, Organic Social & Influencers, History

Work Locations: With the exception of some select roles that have in-office requirements, A+E Global Media operates on a flexible model that allows for remote, hybrid or full time in office work (in certain locales).

Office locations include New York City, Los Angeles, Chicago, and Stamford, CT.

Our list of eligible states in which employees may work remotely includes: California, Connecticut, Florida, Georgia, Illinois, Indiana, Maryland, Massachusetts, Michigan, Minnesota, Nevada, New Hampshire, New Jersey, New York, North Carolina, Oregon, South Carolina, South Dakota, Texas, West Virginia, Wisconsin, and Wyoming.

 

Division Story

Creativity and collaboration are at the heart of the A+E Global Media Digital Content & Platforms team. Our Company mission and vision is to create illuminating and entertaining content for the most expansive audience possible by meeting audiences wherever and however they consume content, and this team is key to meeting that North Star. We are passionate about using technology in fresh ways and shaping narratives – from the first spark of an idea to their final digital form. As an employee of A+E Global Media, you’ll be part of a global media and entertainment company that values diversity, representation, flexibility and kindness. In fact, Forbes named us one of America’s Best Midsize Employers for consecutive years, and Newsweek named us in their list of America’s Most Loved Workplaces, as well as their list of America’s Greatest Workplaces for Diversity, LGBTQ+ and Women employees.

Job Description

 

THE ROLE:

The Manager, Organic Social & Influencers is responsible for executing organic social and influencer strategy for History. This role supports the operationalization of social strategy, translating direction from senior leadership into high-performing, platform-native content and campaigns that drive views, audience growth, engagement, and measurable impact.

This role reports to the Senior Manager, Organic Social & Influencers and partners closely to ensure consistent execution, clear workflows, and high-quality output across the History brand. The Manager plays a key role in day-to-day execution, content planning, and cross-functional coordination, ensuring social is embedded throughout the editorial and content lifecycle.

This individual collaborates closely with Editorial, Digital Creative, Programming, Marketing/PR, Product, Research, Storyground, and Ad Sales teams to execute organic social and influencer initiatives aligned with content, audience, and business priorities.

WHAT YOU WILL DO:

Organic Social Strategy Execution & Performance:

• Execute organic social strategy for History, ensuring alignment with broader company and editorial priorities
• Manage day-to-day platform performance, including audience growth, engagement, moderation, and optimization
• Implement KPI frameworks and support reporting and performance tracking across History platforms
• Execute against strategic priorities and editorial direction by building and maintaining social calendars and platform-specific distribution plans
• Execute distribution strategies across platforms, ensuring content is optimized for reach, engagement, and platform-native storytelling
• Partner with Digital Creative to support the development and execution of franchise-based content models, leveraging performance insights to help identify scalable formats with potential for sponsorship integration
• Support execution of always-on editorial content and tentpole programming across platforms
• Monitor performance and optimize content based on insights, audience behavior, and platform trends
• Maintain platform best practices and ensure consistency in execution across History channels

Cross Department and Talent Collaboration:

• Execute integrated social plans in partnership with Digital Creative, Editorial, Marketing, Storyground/Ad Sales, PR, and content teams
• Partner closely with Editorial to align on content priorities, storytelling opportunities, and publishing cadence
• Ensure execution of talent-driven initiatives, ensuring alignment with social strategy and campaign objectives
• Coordinate workflows across talent, editorial, production, and marketing teams to ensure timely and efficient execution
• Support digital-first and original editorial content initiatives that extend History’s storytelling across platforms
• Ensure social considerations are incorporated into content planning and execution
• Support initiatives that translate social engagement into measurable outcomes
• Identify opportunities to optimize editorial content for social performance and audience engagement

Operations & Workflow Management:

• Support workflow management, prioritization, and execution across History social channels
• Maintain and update content calendars, planning tools (e.g., Airtable), and tracking systems
• Ensure consistency across content planning, publishing, approvals, and reporting processes
• Flag operational issues and risks to senior leadership in a timely manner
• Support vendor coordination and platform/tool management as needed

Influencer & Creator Execution:

• Support execution of an always-on creator and influencer strategy for History
• Assist with creator sourcing, onboarding, and execution across platforms
• Ensure creator content aligns with History’s voice, tone, and editorial standards
• Support development and implementation of scalable creator workflows and processes
• Track and report on creator performance, ensuring alignment with campaign goals and KPIs
• Partner cross-functionally to align creator initiatives with editorial, content, and platform priorities
• Support compliance processes in partnership with Legal, including contracts and approvals
• Oversee and contribute to the maintenance and ongoing development of the AEGM creator database, ensuring accuracy, organization, and usability for team and campaign needs

Team Collaboration:

• Collaborate closely with managers and coordinators to ensure consistent execution across the History brand
• Support knowledge sharing, editorial best practices, and team alignment
• Contribute to a collaborative, accountable, and high-performing team environment

REQUIREMENTS:

• 5–8+ years of experience in social media, influencer marketing, or digital strategy
• Strong understanding of social platforms, audience behavior, and emerging trends
• Experience executing organic social and influencer campaigns across platforms
• Experience working closely with editorial teams or content-driven brands preferred
• Strong analytical skills with the ability to interpret performance data and optimize content
• Experience working cross-functionally with editorial, marketing, and production teams
• Excellent organizational and communication skills

Compensation

Annual Pay Range: $93,151 - $108,986

Annual Incentive Target: 12.50%

 

The annual/hourly pay range displayed serves as a good faith estimate of the

minimum and maximum base pay range for this role. Compensation for the role will

be based on a number of different factors such as a candidate’s qualifications, skills,

competencies, location, and experience. A+E offers a competitive total compensation

package, which includes healthcare coverage, 401k matching, and a range of other benefits. Learn more at www.aegm.com/careers.

 

A+E Global Media proudly provides equal employment opportunity for all employees and job applicants, and makes employment decisions consistent with this principle.  The company’s employment actions and decisions – including recruitment, hiring, training, promotion, demotion, compensation, transfer, layoff, and termination – are made without regard to an employee’s race, color, religion, creed, age, national origin, ancestry, sex (which includes pregnancy, childbirth, breastfeeding, and related medical conditions), gender, sexual orientation, gender identity, gender expression, marital status, alienage or citizenship status, physical and/or mental disability, medical condition, family and medical leave status, genetic information, military or veteran status, or any other characteristic protected by applicable law.
A+E Global Media is a joint venture of the Hearst Corporation and The Walt Disney Company.
We are proud to be an Affirmative Action/Equal Opportunity Employer/Disabled/Veterans.