Manager, Media & Performance Marketing

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Your New Role
The Media Strategy Manager is responsible for leading the development, execution, and continuous optimization of upper funnel paid media strategies across all business units. This role acts as the strategic hub between internal teams, media agencies, third‑party partners, and affiliate networks, driving media efficiency, analytical rigor, campaign innovation, and cohesive cross‑media execution.

This leader ensures that all paid media initiatives are aligned with business and marketing objectives, leveraging data, insights, and performance frameworks to evaluate media effectiveness and deliver measurable growth. The role requires a combination of strategic decision‑making, deep media expertise, operational excellence, and strong relationship‑building skills.

Your Role Accountabilities

    1. Regional Media Strategy & Leadership

• Leads the development of comprehensive media strategies that integrate brand, performance, and acquisition objectives across all touchpoints (digital, social, search, video, CTV, OOH, TV, affiliates, partnerships), focused on upper funnel strategies.
• Translates business priorities into actionable media frameworks, defining channel roles, effectiveness criteria, and investment logic.
• Guides internal teams and external agencies through strategic recommendations, ensuring cohesive, insight‑driven plans that maximize impact and efficiency.

2. Media Efficiency Management & Evaluation Frameworks

• Develops and implements methodologies to evaluate media efficiency, including incremental lift analysis, cost‑per‑action benchmarks, channel ROAS, and attribution insights.
• Defines KPIs, diagnostic metrics, pacing logic, and measurement standards for all paid media activity.
• Identifies opportunities to reallocate budgets, shift investment across channels, or adjust creative strategies to improve performance at scale.

3. Campaign Planning, Execution & Optimization Oversight

• Oversees end‑to‑end campaign execution, directly is responsible for briefing, strategic planning, creative alignment, launch, and work side by side with trafficking team on campaign execution and continuous optimization.
• Ensures all campaigns follow best‑in‑class operational processes, including tagging, tracking, pacing, budget delivery, and quality assurance.
• Leads optimization cycles by analyzing data, testing hypotheses, and identifying performance drivers—offering recommendations that improve all key KPIs.
• Partners with Creative Services and Local Marketing Teams to ensure assets are aligned, tested, and optimized based on real‑time insights.

4. Advanced Analytics, Insights & Reporting

• Guides the use of analytics tools (e.g., GA, Looker, Campaign Manager Dashboards, Datorama, etc.) to extract insights, evaluate campaign performance, and inform strategic decisions.
• Designs learning agendas, A/B and multivariate testing frameworks, and performance reviews that elevate marketing intelligence.
• Leads post‑campaign analysis presentations, delivering clear insights, executive‑ready narratives, and actionable recommendations for future initiatives.

5. Stakeholder, Partner & Agency Management

• Acts as the strategic point of contact for media agencies, affiliate partners, and third‑party platforms—providing direction, evaluating performance, and ensuring accountability.
• Manages partner selection in collaboration with agency, onboarding, and ongoing relationship development to strengthen collaboration and unlock new growth opportunities.
• Ensures all internal stakeholders remain aligned on strategy, deliverables, execution timelines, and performance expectations.

6. Cross‑Functional Leadership & Collaboration

• Works closely with Marketing, Creative services, Global Buying Team, Finance, data Science and Analytics teams to ensure cohesive strategies and integrated execution.
• Champions a culture of collaboration and continuous improvement, enabling teams to adopt data‑driven decision‑making and best‑practice media planning methodologies.
• Coaches junior team members and cross‑functional partners on media principles, efficiency concepts, and strategic frameworks.

Qualifications & Experiences

• Bachelor’s Degree in Marketing, Business, Communications, or related field.
• 6+ years of experience in paid media, digital marketing, performance marketing, or media strategy—preferably in entertainment, streaming, or agency environments.
• Expertise across a broad set of media channels, including OOH, TV, digital video, paid social, paid search, display, mobile, CTV, and affiliate marketing.
• Strong experience using advertising management platforms and analytics tools (e.g., Google Marketing Platform, Meta Ads, TikTok Ads, Comscore, Ibope, Google Analytics, AppsFlyer).
• Proven ability to interpret complex data sets and convert insights into actionable strategic recommendations.
• Exceptional communication skills—capable of influencing cross‑functional partners and presenting to senior leadership.
• Strong project management discipline, able to manage multiple initiatives in a fast‑paced environment.
• Fluent English.
• Experience leading partners, agencies, or cross‑functional teams, even in a matrixed structure.

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, union status, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.