Manager, Media

About Four Seasons:

Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.         

At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.

About the location:

Four Seasons Hotels and Resorts is a global, luxury hotel management company. We manage over 120 hotels and resorts and 50 private residences in 47 countries around the world and growing. Central to Four Seasons employee experience and social impact programming is the company’s commitment to supporting cancer research, and the advancement of diversity, inclusion, equality and belonging at Four Seasons corporate offices and properties worldwide. At Four Seasons, we are powered by people and our culture enables everything we do.

Manager, Media 

Working in the dynamic environment of Four Seasons global headquarters, the Media Manager will be an integral member of the world-class team that drives the strategic media vision for the growing lines of business within Four Seasons. 

Reporting to the Four Seasons Paid COE the Media Manager will be part of a team that leads the development and implementation of global brand media plans, innovation, and optimizations across Masterbrand efforts while accelerating the enterprise strategy and single view of guest framework. Additionally, the successful candidate will be responsible for leading overall SEO executing, managing, and organizing media operations for various annual campaigns, connecting media to respective business and unified guest objectives.  

As part of this role, the successful candidate will manage stakeholders such as but not limited to digital media agency, internal cross functional marketing/commercial capabilities, analytics, and external partners/platform stakeholders. Channels to be managed include but not limited to, search (including SEO), social, display and video – executing a multi-channel integrated strategy and analysis. They will oversee media guidelines, content strategy, integrated media connections - yielding consistency across investment to guest priorities. They will demonstrate deep subject matter expertise for Global media with a preferred knowledge of US market data, tech & platform capabilities; Global media landscape understanding a plus.

What You’ll Be Doing:

Cross-Channel Media Execution 

• Develop channel prioritization to create media recommendations to drive innovation for Global Masterbrand media and Global cross regional executions, building brand equity, preference and qualified traffic. 
• Responsible for building content strategy relative to Four Seasons enterprise across media objectives. 
• Manage Affiliate and OTA (Expedia) channel and strategy to achieve any digital revenue and referral traffic objectives. 
• Outline Global SEO channel strategy and execution.  

Enterprise Global Media Strategy 

• Develop enterprise, interconnected media strategies for Four Seasons marketing objectives and brand positioning  
• Support framework development respective to the guest journey (SVOG) to establish how media engages guests across all business units. 
• Support development of media approach by delivering partner/platform ideas and innovation opportunities for Four Seasons. 
• Manage communication between owned & earned team to integrate ideas & channel activations across communication vehicles. 
• Manage Global JBP partners across Meta, Snap and TikTok. 
• Support and manage enterprise social strategy. 
• Outline AI enablement across media, AIOs and operationalization.  

Audience Strategy & Management 

• Work with key partners to focus on audience & data strategy to achieve consumer/guest goals. 
• Innovate 1st, 2nd, and 3rd party strategies to build into each media plan. 
• Consult with cross functional marketing partners on segmentation to create, actively manage, and optimize across media partners. 
• Experience analyzing multiple sources of revenue data across Adobe Analytics, Search and Social platforms. 
• Support building audience framework to guest strategy for Four Seasons enterprise. 

Media Platform Management 

• Lead invoice & actualization management with agencies and Four Season finance with media planner. 
• Manage corporate scorecard metrics and measure performance tied to key commercial COE KPIs. 
• Lead Brand Compass paid media updates with internal marketing stakeholders for Masterbrand and Cross Regional efforts. 
• Manage agency partner to deliver on KPIs and build integrated partnership with stakeholders. 
• Responsible for campaign trafficking in line with agencies & creative production for Masterbrand and Cross Regional executions. 
• Manage the paid digital and social instances to set up campaign deployment with agency partners. 
• Develop media plan governance and change management across all internal & external touchpoints. 
• Lead SEO marketing strategy and implementation for Global Enterprise including partner management and SEO Tools. 

Analytics, Innovation & Reporting 

• Partner with data/analytics team to track and measure results and provide analysis on the effectiveness of campaigns, focused on Masterbrand and Global Cross Regional executions. 
• Analyze and interpret trends to create opportunities for new testing. 
• Create insights to paid media results and lead wrap up reports to enhance paid media activations. 
• Track and manage SEO revenue performance against forecast for Four Seasons and assist in future year forecasts for respective channels.

What You Bring:

• College or University degree, preferably in a business or marketing/media communications program. MBA an asset. 
• 5+ years of progressive experience in an agency or client setting. Preferable experience in campaign management with a background in driving integrated media connection points into brand/consumer goals.
• Experience with media agency management.
• Expertise with integrated media strategy and activations.
• Strong analytical thinking with the ability to clearly communicate findings and solutions. Communication/presentation skills will be a key focus, sharing results and insights with marketing teams as well as leadership.
• A deep passion and understanding of the consumer touch points, innovations, and data/performance measurement trends.
• A proven track record of creating and executing Global Media plans that answer KPIs.
• Ability to work in a fast-paced environment managing multiple stakeholders and priorities, balancing short- and long-term needs and implications.
• Lead key media operations including budget management, stewardship of media buys, proof of performance and budget actualization.  
• Strong computer skills in a PC and Mac environment including: MS Office (Word, PowerPoint, Excel), Microsoft Excel Pivot tables/VLookups. 
• Adept at learning new applications. 
• Highly results oriented with experience increasing top line revenue, brand moving ideas that build into long term ROI. 
• Media agency experience.
• Experience with Adobe Analytics, Google Ads Manager, Google Analytics (GA/GA4), Meta Business Manager, SA360 is a plus.
• Experience in a client service role or in a marketing communications function.
• Experience managing the strategy and articulation of media across internal & external stakeholders.

Key Skills/Who You Are:

• Exceptional communication (written and verbal) and interpersonal skills required to support a diverse team of employees, consultants, and agencies. 
• Ability to deliver key results in an environment with multiple tasks and time constraints. 
• Excellent project management skills - able to conceive and implement projects from start to finish, stay on budget, manage processes and expectations, and stay committed to deadlines. 
• Passion for media innovation & new ideas. 
• Insight to action through analytics.  
• Ability to think critically and evaluate best possible solutions and procedures. 
• Able to work independently, solve problems, take initiative, and use good judgment. 
• Well-organized, able to set priorities and be detail oriented.
• Outstanding resource and budget management skills. 
• Strong leadership skills with the ability to lead, manage and train others.  

Salary Range: $90,000 – $120,000 CAD

This role will be a Hybrid working model, which will require 3 days per week in the Four Seasons Corporate Office located at 1165 Leslie Street, Toronto, Ontario #LI-Hybrid

Four Seasons is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If contacted for an employment opportunity, please advise Human Resources if you require accommodation.