Manager, Marketing Integrated Planning

Work Location:

Toronto, Ontario, Canada

Hours:

37.5

Line of Business:

Marketing

Pay Details:

$96,900 - $136,800 CAD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Job Description:

The Integrated Marketing Planning team partners with our business units, channels and marketing specialists to design world-class and award-winning marketing strategies and campaigns that drive shareholder value and client loyalty. Our team acts as leaders in all aspects of marketing, leading strategies while ensuring TD brand is protected and delivered in the client experience.

The Marketing Manager, TD Consumer Credit Cards Acquisition, will lead the always-on digital acquisition strategy, driving portfolio-level growth across TD Proprietary and TD Aeroplan co-brand consumer cards. The role partners closely with Digital Performance Marketing, business stakeholders, Creative Practice teams, and external partners, to develop and deliver marketing solutions aligned to business objectives.

This position plays a key role in shaping media strategies, messaging, and offers with consideration for the end-to-end client and digital funnel experience through insight-driven, client-focused improvements. The Marketing Manager will also contribute to broader strategic initiatives, including integrated national campaigns, proof point research, and targeted marketing opportunities.

With a strong strategic mindset, the successful candidate will balance innovative thinking with clear priorities, adapt to evolving strategies, and demonstrate the impact of marketing through measurable results. Reporting to the Senior Group Marketing Manager, this role operates as a pod owner within an agile framework, partnering with cross-functional stakeholders to deliver complex consumer acquisition campaigns and translate business strategies into effective marketing plans.

Key Accountabilities:

• Marketing Strategies and Plans: Understands market and growth drivers, contributes to a vision of market, channel, and segment potential, develops value propositions and proof points that further our competitive advantage, and translates business strategies into marketing plans.

• Consumer Insights and Trends: Leverage market research and apply customer insights to marketing campaigns/programs. Understand the industry, competition and the factors that differentiate the organization.

• Influencing and relationship management: Build and manage strong relationships with agencies, business units, marketing partners, and other internal departments to deliver effective marketing programs.

• Deliver and Monitor Results:   Ensure stated objectives are delivered on plan (monitor/ early indicators) and where required, take corrective actions to achieve targets.  Analyze past results and make recommendations to maximize ROI.  Evaluate effectiveness of in-market activity and effectively communicate the results.

• Build and Protect the Brand; Ensure integrated marketing campaigns are designed for a positive client experience and support the brand.  Understand client journeys and support the business to deliver the brand through client experience.

• Builds Innovative Solutions: Actively contributes to driving the spirit of innovation among the team. Brings external thinking/ideas to problems.

• Budget and Project Management: Manage projects in the most effective way (on time, on target, on budget) from initiation to completion. Coordinate multi-functional teams and agency partners through the project.  Track and manage budget against plan, meeting all financial reporting requirements.

• Analysis and Problem Solving: Help to define the problem to solve, engaging stakeholders from different groups to gather data and draw insights from it. Leverage data combined with judgment and intuition to make recommendations and drive action.

Job Requirements

• Undergraduate degree or relevant professional certifications, designations, or equivalent required

• 7+ years relevant experience

• Experience leading marketing strategy in similar industry.

• Advanced knowledge of multiple marketing principles and disciplines (i.e., digital marketing, campaigns, media, targeted, one to one), strategy development, consulting principles, and proven ability to drive business results.

• Innovative, customer-obsessed mindset with strong financial acumen to advocate for customer advice and experience.

• A self-motivator with excellent organizational and communications skills to influence, prioritize and multi-task in a collaborative or independent setting.

• Experienced in relationship management, work collaboratively and build relationships across teams and functions including agency and internal partners.

• Strong communication and interpersonal skills

Who We Are:

TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we strive to make every interaction, product, and experience remarkably human and refreshingly simple for over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to foster deeper relationships, ensure disciplined execution, and build a simpler, faster banking experience. TD is deeply committed to being a leader in client experience, that is why we believe that all colleagues, no matter where they work, are client facing. Together, we are reimagining what banking can be for our clients, colleagues and communities.

Our Total Rewards Package
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical, and mental well-being goals. Total Rewards at TD includes a base salary, variable compensation, and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition programs. Learn more

Additional Information:
We’re delighted that you’re considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we’re committed to providing the support our colleagues need to thrive both at work and at home.

Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations, requirements.

Colleague Development

If you’re interested in a specific career path or are looking to build certain skills, we want to help you succeed. You’ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities.

If you’re passionate about helping clients and building deep, lasting relationships, TD offers diverse career paths where you can grow your expertise and make a meaningful impact.  

We're committed to your success and foster a respectful workplace where diverse perspectives are valued, everyone has fair opportunities to grow, and you can unlock your full potential to achieve your career goals. Here at TD, we hire and develop the best.

Training & Onboarding
We will provide training and onboarding sessions to ensure that you’ve got everything you need to succeed in your new role.

Interview Process 
We’ll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Accommodation
Your accessibility is important to us. Please let us know if you’d like accommodations (including accessible meeting rooms, captioning for virtual interviews, etc.) to help us remove barriers so that you can participate throughout the interview process.

We look forward to hearing from you!

Language Requirement (Quebec only):

Sans Objet