Manager, Local Media Strategic Planning

 MLB is seeking a highly skilled and motivated Manager, Local Media Strategic Planning to join our Strategic Planning team supporting the Local RSN business. In this role, you will lead a team responsible for executing and optimizing local media campaigns while partnering closely with the MLB Local Sponsorship team to deliver effective advertising solutions. You will collaborate with sales, MLB Club contacts, internal stakeholders, and agencies to manage media proposals, guide strategy, and ensure operational excellence. Your leadership, industry expertise, and analytical insight will directly contribute to the success and growth of MLB’s local media advertising business.

Responsibilities

• Oversee day-to-day execution of local media campaigns to ensure accuracy, timeliness, and alignment with client objectives and revenue goals
• Serve as a primary point of contact for internal stakeholders, including Sales Operations, Traffic, Strategic Planning, MLB Club contacts, and external partners
• Provide strategic guidance on media proposals, campaign pacing, optimizations, and post-campaign analysis
• Analyze media performance and revenue data to inform sales negotiations, pricing strategies, and long-term planning
• Develop and implement strategies to grow local media revenue through targeted sales efforts, cross-platform monetization, and upselling opportunities
• Ensure consistent processes, documentation, and best practices across the coordinator team; identify opportunities to improve workflows and operational efficiency
• Mentor, train, and evaluate coordinators, providing feedback, coaching, and professional development support
• Stay current on industry trends, emerging media platforms, and new tools, and translate insights into actionable recommendations for the team and leadership

 

Qualifications & Skills

• Strong leadership, communication, and people-management skills
• Advanced proficiency in Microsoft Office Suite (Excel, PowerPoint) and media planning/monitoring tools
• Strong analytical skills with the ability to translate data into insights and strategic recommendations
• Deep understanding of digital marketing platforms and media ecosystems
• Solid knowledge of MLB local media best practices and sponsorship models
• Highly organized with the ability to manage multiple priorities, deadlines, and stakeholders
• Strong relationship-building skills with internal teams, media partners, and clients
• 4–6 years of experience in media sales, advertising, strategic planning, or a related field
• Prior experience managing or mentoring junior team members
• Undergraduate degree required
• Experience working in a professional sports and/or media environment
• Proven collaborator with strong problem-solving and decision-making capabilities
• Experience driving revenue growth through media strategy and optimization
• Ability to balance strategic thinking with hands-on execution

Salary Range: $75,000-$100,000 (Base Salary)

As a candidate for this position, your salary and related aspects of compensation will be contingent upon your work experience, education, skills, and any other factors MLB considers relevant to the hiring decision. In addition to your salary, MLB believes in providing a competitive compensation and benefits package for its employees.

Top MLB Perks & Benefits:

• Competitive Benefits Package
• Company Contributed 401K Plan
• Paid Time Off and Holidays
• Paid Parental Leave
• Access to Free Tickets to Baseball Games & MLB.TV
• Discounts at MLB Store | MLBShop.com
• Employee Assistance Programs (EAP)
• Onsite/Online Training & Development Programs
• Tuition Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Pet Insurance