Manager, Lifecycle & Retention

About the role...

As our first Lifecycle & Retention Marketing hire, this role will be instrumental in owning the full user journey from onboarding, to engagement, to loyalty across our three-sided marketplace of Brands, Creators, and Shoppers. This role is key to driving long-term user value at ShopMy, increasing LTV, and reducing churn. You’ll identify and create automated, segmented campaigns across email, in-app, push, and other channels that deliver the right message at the right time. Reporting directly to our Head of Marketing, this is a high-impact, high-visibility role with opportunity to shape and launch this function from the ground up and work cross-functionally with product, engineering, design, education, and sales, and propel our company to the next stage.

Roles and responsibilities…

• Strategic Vision: Own end-to-end lifecycle strategy, mapping key moments and designing campaigns to activate, retain, and re-engage users
• Cross-functional Collaboration: Partner with product, engineering, design, education, customer success, and sales to define user segments and trigger-based journeys
• Implementation: Ideate and execute multi-channel campaigns with a test-and-learn mindset
• Comprehensive Experience: Build and manage automated email flows: onboarding, feature adoption, winback, upsell, referral, etc.
• Performance Tracking: Establish metrics and KPIs including improvements to activation rate and upsell revenue, continuously monitor performance, and make data-informed adjustments to achieve business outcomes

Your qualifications….

• Proven Experience: 3–6 years in lifecycle, CRM, or retention marketing roles, ideally in a high-growth tech startup or Marketplace / SaaS environment
• Technical Expert: Hands-on experience with email lifecycle tools (e.g., Braze, Iterable, Klaviyo, Customer.io, etc)
• Analytical Skills: Proficiency in leveraging data and analytics to inform product decisions and track performance metrics
• Collaborative: Excellent cross-functional skills, with a history of working closely with engineering, design, and other teams to achieve product success.
• Executional Excellence: Highly organized, detail-oriented, and capable of prioritizing in a fast-paced environment.