Manager - In Store Marketing

Support Center - Irving

The Manager - In-Store Marketing is responsible for the strategy, execution, and ongoing management of in-store marketing communications, signage, and environmental creative. This role serves as the channel owner for in-store signage and audio, manages ad sign production and resources, leads cross-functional partnerships, and provides creative and 3D design leadership to support store-level execution.

Key Responsibilities

Creative Management

• Oversees all sign and environmental creative projects for the In-Store Marketing team.
• Manages creative timelines in alignment with daily production and ad sign demands.
• Provides creative direction and feedback across all projects and leads bi-weekly creative review meetings.
• Partners with Traffic and Sign Procurement to establish print and production timelines.
• Leads project kickoff meetings with cross-functional partners.

Team Leadership & Collaboration

• Manages and supports in-house specialists and offshore partners.
• Sets priorities, allocates workload, and ensures on-time delivery.
• Provides ongoing coaching, creative feedback, and performance guidance.
• Partners cross-functionally with Marketing, Visual Merchandising, Operations, IT, Traffic, Procurement, and external vendors.
• Works within budget constraints and helps implement sustainable design solutions. 

Store Environment Design

• Serves as the primary 3D designer for in-store environments.
• Develops 3D concepts and models for communicating signage and branding.
• Creates, maintains, and governs the 3D asset library.
• Provides Cinema 4D technical support and troubleshooting for the design team.
• Leads monthly 3D training sessions to improve team capability and efficiency.

In-Store Marketing and Communications Direction

• Manages portions of MIK Check communications to address high-priority initiatives:
  • Opens and manages all in-store signage jobs.
  • Reviews and approves brand requests for PA messaging.
  • Reviews and recommends seasonal and monthly playlist.

Ad Sign Management

• Manages ad sign production across a hybrid team (offshore and in-house specialists).
• Oversees daily ad sign production and workload prioritization.
• Partners with the Print Vendor team on scheduling, pricing execution, and performance-driven initiatives.
• Partners with IT to support system updates, resolve technical issues, and address bugs.
• Leads traffic management for pricing and promotional initiatives, including NLP, seasonal tests, and pricing pilot.

Required skills and qualifications

• Bachelor’s degree or equivalent experience
• Advanced skills in 2D and 3D modeling software such as Cinema 4D and the Adobe Create Suite 
• Portfolio: A strong portfolio demonstrating spatial, environmental, and graphic design work
• 7-8 years of experience in retail design, experiential design, or a similar field
• Proficiency in space planning, interior design, and graphic design
• Excellent presentation and communication skills to present ideas to senior leadership and other stakeholders
• Project management: The ability to manage multiple projects, timelines, and budgets simultaneously

Preferred skills and qualifications

• Bachelor’s degree in Marketing or related field
• Experience in AutoCAD and SketchUp

Applicants in the U.S. must satisfy federal, state, and local legal requirements of the job.

At The Michaels Companies Inc., our purpose is to fuel the joy of creativity and celebration. As the leading destination for creating and celebrating in North America, we operate over 1,300 stores in 49 states and Canada and online at Michaels.com and Michaels.ca. The Michaels Companies, Inc. also owns Artistree, a manufacturer of custom and specialty framing merchandise. Founded in 1973 and headquartered in Irving, Texas, Michaels is the best place for all things creative. For more information, please visit www.michaels.com.

At Michaels, we prioritize the wellbeing of our teams by providing robust benefits for both full-time and part-time Team Members. Our benefits include health insurance (medical, dental, and vision), paid time off, tuition assistance, generous employee discounts, and much more. For more information, visit www.michaels.com.

Michaels is an Equal Opportunity Employer. We are here for all Team Members and all customers to create, innovate and be better together.

Michaels is committed to the full inclusion of all qualified individuals. In keeping with this commitment, Michaels will assure that people with disabilities are provided reasonable accommodations. Accordingly, if a reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the job, and/or to receive all other benefits and privileges of employment, please contact Customer Care at 1-800-642-4235 (1800-MICHAEL).

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