Manager, Go-To-Market Analytics

Where you’ll work: US Remote  

Marketing at GoTo 

Our Marketing team shapes GoTo’s presence, voice, and vision—inside the company and on the global stage. By leveraging the latest AI-driven insights and tools, we power creative campaigns, connect with customers in meaningful ways, and drive business growth. Here, smart problem-solving and innovation aren’t just encouraged—they’re expected. Step into a role where your passion and ingenuity set new standards for how we reach, engage, and inspire our global audience. 

Your Day to Day 

As a Manager, Go-To-Market Analytics, you would be working on: 

Scale the GTM Analytics Engine: Increase the overall capacity and impact of the go-to-market analytics team by setting clear priorities, streamlining workflows, and elevating output quality across reporting, insights, and modeling. 

Expand Stakeholder Support & Bandwidth: Improve coverage and responsiveness for Marketing, Sales, and Ops by building scalable dashboards, automating recurring analyses, and ensuring stakeholders have timely, reliable performance insights. 

Own Operational Excellence in Analytics: Reliably cover core operational reporting (dashboards, KPI tracking, funnel performance, attribution) to free up senior team members to focus on strategic advising, experimentation design, and forward-looking analysis. 

Drive Revenue Through Better Analytics: Strengthen analytics processes, attribution models, and performance measurement frameworks to directly improve marketing efficiency, pipeline productivity, and overall revenue generation. 

What We’re Looking For 

As a Manager, Go-To-Market Analytics, your background will look like: 

• Strong business and marketing acumen, with a deep understanding of Go-To-Market processes, funnel KPIs (MQLs, opportunities, pipeline), and how marketing performance connects to revenue.  

• Advanced Excel proficiency (shortcuts, pivot tables, formulas) with the ability to quickly navigate datasets, manage data imports, and interpret different data formats.  

• Hands-on experience with data visualization tools (PowerBI, Tableau, Looker) and a strong understanding of dimensions, measures, filters, table calculations, LOD expressions, and data blending.  

• Working knowledge of Touch Analytics (Salesforce CRM reporting, pipeline tracking) and Web Analytics platforms (Google Analytics and/or Adobe Analytics), including acquisition reporting, lead form tracking, and eCommerce metrics.  

• Proven ability to communicate complex data clearly, influence cross-functional stakeholders, and self-start in learning internal data processes, reporting frameworks, and KPI definitions. 

What We Offer 

At GoTo, we believe in supporting our employees with a comprehensive range of benefits designed to fit your life—at work and beyond. Here are just some of the benefits and perks you can expect when you join our team: 

• Comprehensive health benefits, life insurance, etc. 

• Paid holidays, volunteer time off, and quarterly self-care days and no meeting days 

• Tuition and reading reimbursement programs to support your continuous learning and professional growth 

• Thrive Global Wellness Program, Confidential Employee Assistance Program (EAP) 

• Employee programs—including Employee Resource Groups (ERGs), GoTo Gives, and our charitable matching program—to amplify your connection and impact. 

At GoTo, you’ll find the flexibility, resources, and support you need to thrive—at work, at home, and everywhere in between. You’ll work towards a shared goal with an open-minded, cohesive team that’s greater than the sum of its parts. We’re committed to creating an inclusive space for everyone, because we know unique perspectives make us a stronger company and community. Join us and be part of a company that invests in your future, where together we’ll Be Real, Think Big, Move Fast, Keep Growing, and stay Customer Obsessed. Learn More.