We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
How We LEAD:
The Manager, Global E-Commerce & Physical Distribution will oversee international e-commerce marketing activity and global physical distribution across priority releases and campaigns. This role will partner closely with U.S. and international teams, artist management, and label stakeholders to drive effective global e-commerce strategies, optimize store performance, manage inventory, and deliver world-class commercial campaigns.
How You'll CREATE:
Global Campaign & Marketing Management
- Coordinate and manage international campaign activity across setup, strategy, creative, and execution.
- Develop and support global e-commerce marketing plans, including product positioning, audience targeting, promotional calendars, and performance benchmarks.
- Collaborate with markets on implementing digital marketing tactics — including email, CRM segmentation, paid media alignment, influencer initiatives, social amplification, and on-site merchandising strategies.
- Ensure global storefronts and product pages reflect best-in-class e-commerce marketing standards, including optimized copy, imagery, pricing, and UX.
- Support the creation of promotional moments (pre-orders, bundles, exclusives, limited editions) to drive traffic and conversions across territories.
Market Support & Cross-Functional Collaboration
- Ensure all international markets have appropriate assets, templates, creative materials, and toolkits for e-commerce marketing and campaign execution.
- Work collaboratively with the REPUBLIC Collective U.S. eCommerce team, global marketing, U.S. marketing, creative, production, and CRM teams to align on strategy and campaign performance.
- Work directly with management teams on international-specific e-commerce plans, marketing initiatives, and campaign rollouts.
Store Operations, Merchandising & Inventory Management
- Partner with local markets on store merchandising, promotional updates, product launches, and overall store maintenance.
- Manage and monitor stock levels across markets, ensuring adequate inventory and coordinating replenishment needs.
- Liaise with production, logistics, and distribution partners to ensure timely delivery and availability of products for international campaigns.
- Use analytics to guide store optimization, identify top-performing SKUs, and capitalize on sales opportunities.
International Market Expertise
- Maintain a deep understanding of territorial nuances, including chart rules, reporting requirements, consumer behavior, and competitive landscape across global markets.
- Advise markets on best practices for e-commerce marketing, chart eligibility, and campaign compliance.
Reporting & Insights
- Provide comprehensive reporting following campaign launches, including performance analysis, sales insights, marketing metrics, and territory performance highlights.
- Share insights internally and externally with markets, label teams, and artist management to inform ongoing strategy.
- Contribute to post-campaign reviews with actionable recommendations based on data and performance trends.
Bring Your VIBE:
Qualifications
- 3–5+ years experience within music (or entertainment) required; experience in e-commerce, digital marketing, global marketing, or commercial operations preferred
- Strong understanding of D2C marketing tactics (email, paid media partnerships, segmentation, promotional strategy).
- Solid knowledge of physical distribution, production timelines, and global logistics.
- Experience collaborating with international teams and managing multi-market campaigns.
- Excellent communication, time management, and cross-functional leadership skills.
- Proficiency in analytics tools, e-commerce platforms/CMS, and marketing dashboards.
- Passion for music, consumer behavior, and e-commerce innovation.
Preferred Skills
- Experience in commerce/c-commerce, an understanding of global market campaign planning.
- Experience developing coordinated multi-territory e-commerce marketing campaigns.
- Strong analytical skills and ability to translate data into actionable strategies.
- Understanding of CRM segmentation, retention tactics, and email performance optimization.
- Creative mindset with the ability to ideate and support compelling marketing concepts.
- Must be able to thrive in a fast-paced environment and excels at cross-functional communication, project management, and data-driven decision-making.
Perks Playlist:
Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit
Comprehensive medical, dental, vision, and FSA options, as well as:
100% coverage for out-patient mental health services
Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
A lifetime fertility support allowance of $30,000 to plan participants
Student Loan Repayment Assistance and Tuition Reimbursement
100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation
Check out our full overview of benefits on the Perks Playlist page of the career site.
Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.
Universal Music Group is an Equal Opportunity Employer
We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.
For more information, please click on the following links.
E-Verify Participation Poster: English / Spanish
E-Verify Right to Work Poster: English | Spanish
Job Category:
eCommerce
Salary Range:
$49,410-$116,245
The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. All candidates are encouraged to apply.