Manager, Event Excellence & Medical Education, Greater Asia

We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

Manager, Event Excellence & Medical Education (Greater Asia)

Location: Singapore
Function: Strategic Marketing & Omnichannel Center of Excellence
Reports to: Director, Omnichannel & Marketing Communications, Greater Asia

Location: Singapore, The Strategy

About BD:

We are the makers of possible!

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Why Join Us?

A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture.

You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.

Join our team in a Great Place to Work® certified office, where innovation and collaboration thrive.

Become a maker of possible with us!

Role Purpose

BD Greater Asia is transforming events from isolated activities into a scalable, data‑driven engine for education, influence, and commercial impact.

The Manager, Event Excellence & Medical Education owns the design, execution, and scaling of BD’s Event Excellence and Medical Education operating model across Greater Asia. The role shifts events from administrative execution to high‑impact, always‑on healthcare education that KOLs are proud to participate in and champion.

This role is well suited for a senior professional from the MICE (Meetings, Incentives, Conferences, Exhibitions) industry or for someone who has led high‑impact events in a regulated environment (e.g. healthcare, medtech, pharma, finance, or other highly governed industries).

Key Responsibilities

1. Event Excellence & Medical Education Ownership

• Own and scale the regional Event Excellence & Medical Education operating model for Greater Asia.
• Transition events from one‑off execution to always‑on education platforms, including academies, flagship programs, and repeatable webinar series.
• Ensure events are selected, designed, and resourced based on impact, reach, and strategic value, not tradition.

2. KOL & Faculty Experience Leadership

• Own the end‑to‑end KOL and faculty experience across the full event lifecycle (before, during, after).
• Partner with Medical, Compliance, and Ethics teams to manage:
  • Faculty selection and governance
  • FMV, contracts, honoraria, and disclosures
• Build structured, repeatable faculty models that enable long‑term partnerships and advocacy.
• Ensure all KOL engagements are ethical, compliant, professional, and measurable.

3. Event Operations & Shared Services Management

• Lead and develop a regional event operations and administrative support team (currently a team of 3 and expanding).
• Define clear roles, SLAs, SOPs, and service standards for event delivery.
• Remove operational and administrative burden from local marketing teams, enabling stronger focus on strategy and customer engagement.
• Drive continuous improvement in speed, quality, and efficiency.

4. Process, Platform & Operating Model Ownership

• Own and standardize pre‑event, during‑event, and post‑event workflows across markets.
• Partner with Marketing Operations, Data, ComEx teams to ensure:
  • Clean and compliant data capture at events
  • Seamless integration with marketing automation and CRM systems
  • Consistent attribution, reporting, and visibility of outcomes
• Drive automation, reuse, and disciplined ways of working at scale.

5. Impact Measurement & Optimization

• Ensure every event delivers learning, follow‑through, and business visibility.
• Own post‑event processes including:
  • Lead handover and follow‑up
  • Lead scoring and nurturing
  • Content reuse and amplification
• Track and improve KPIs such as:
  • Event cycle time
  • Cost per event and per lead
  • Lead follow‑up velocity
  • Faculty and attendee satisfaction
  • Contribution to commercial outcomes

6. Change Leadership & Stakeholder Partnership

• Act as a regional partner to Business Units, country teams, Medical, Compliance, and Commercial Excellence.
• Lead change management for new processes, tools, and governance.
• Educate teams on best practices, standards, and success metrics to elevate event maturity across the region.

What Success Looks Like

• Events operate as a scalable, repeatable system, not ad‑hoc executions
• KOLs and faculty are proud, recurring partners of BD
• Faster delivery, lower cost, and strong compliance discipline
• Clear visibility from education activities to engagement and commercial impact
• Local teams are freed from administrative complexity

Candidate Profile

Required Experience

• 5 –8 years’ experience in MICE, professional events, congress management, or large‑scale B2B / healthcare education
• Proven experience managing complex, multi‑market, high‑stake events
• Strong track record working with senior speakers, experts, or KOL‑level stakeholders
• Experience leading teams or shared‑service / operational support models
• Strong process design, stakeholder management, and operating‑model mindset

Preferred / Advantageous

• Experience in healthcare, medtech, pharma, or other regulated industries
• Exposure to CRM, marketing automation, analytics, or event technology platforms

Critical Competencies

• System thinker with strong execution discipline
• Comfortable operating in highly governed environments
• Confident with senior stakeholders and external experts
• Focused on impact, efficiency, and continuous improvement

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visit https://bd.com/careers.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Required Skills

Optional Skills

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Primary Work Location

SGP The Strategy

Additional Locations

Work Shift