Position Overview:
The DTC Marketing Manager is responsible for developing, leading and implementing the Direct-to-consumer (DTC) marketing strategy for the Omnipod brand at regional and local levels. The primary objective of this role is to build and scale the European business and deliver consistent double digit topline growth through impactful, insight-driven marketing. Key duties include executing DTC strategic initiatives, developing channel and consumer propositions, creating compelling messaging, and building data-driven marketing plans and programs that drive funnel progression and support the achievement of strategic targets. Marketing strategies encompass brand campaigns, channel strategies, digital and social media plans, consumer programs, community engagement and advocacy-oriented initiatives including events and partnership activities.
This role collaborates closely with PR, media, social agencies, manages cross-channel campaigns, oversees website/landingpage optimization, supports launch readiness, and drives demand generation particularly for the AID systems category. The position supports regional and country sales teams with effective resources and ensures strong alignment with global and international teams as well as functions like Legal, Medical, Customer service and clinical training.
Responsibilities:
• Anticipates market needs by analyzing consumer trends, digital behavior, pathways, and competitive dynamics
• Builds insights, personas, knowledge and understanding of DACH region and local health care environment
• Translates insights into effective tactics amongst marketing plans and communicates these across the organisation.
•Leads the development and execution of regional DTC strategies, including target segments, value propositions and competitive positioning
- Drives overall brand performance through integrated DTC marketing programs focused on awareness, interest, consideration and conversion.
- Develops and executes integrated commercial launch assets into marketing plans including core strategies, tactics, KPIs, budgets and timing.
- Ensure channel-agnostic, consumer-centric go-to-market execution.
• Leads consumer facing digital channel for the DACH region, including website, landingpages, email and social platforms
- Drives performance marketing across paid social, search, display and programmatic channels
- Implements continous conversion rate optimisation via A/B testings, and performance analytics
- Builds dashboards to track KPIs and optimize channel investments
- Collaborates with PR and press, including storytelling, press releases, media engagement
- Manages external PR and media agencies, including briefing execution oversight, KPI evaluation and budget control
- Ensures consistent and integrated comms across channels
• Develops structured, insight-driven social media content plans aligned with brand objectives and consumer needs.
- Oversees community management in close collaboration with International counterpart
- Localizes consumer engagement programs and develops advocacy-oriented activities such as events or community-based partnerships.
- Designs and executes demand-generation activities to support growth of AID systems category
• Ensures compliance across all DTC activities aligned with legal, regulatory, and internal requirments
- Manages content submissions and approval workflows using Veeva ensuring version control, documentation, and audit-readiness.
- Collaborates across regional, international and global functions and teams
- Oversees regional DTC budgets and ensures optimized spending
Minimum Requirements:
Education and Experience:
• Bachelor's degree or equivalent is required. Master's degree is strongly preferred.
• 6-8 years of experience in consumer marketing - ideally within med tech and/or diabetes related sectors
• Demonstrated strategic thinking capabilities with forward looking perspective.
• Strong communication, leadership and collaboration skills and to work with diverse teams.
• Experience managing agencies and non-profit organizations
- Ability to influence without authority, including senior-level stakeholders
• Familiarity with complex, competitive markets preferred.
• Significant travel required to meet partners and support regional activities.
• Ability to understand and connect to the patient experience.
Preferred Skills/Competencies:
• EU regional and in-country travel required.
• Degree in either a business, marketing, medical or science discipline is required, postgraduate training advantageous.
• Substantial experience in downstream marketing and new product commercialisation,.
• Previous experience in an EU/global marketing role is considered essential.
• Strong digital marketing background (SEA, SEO, SoMe, performance marketing)
• Customer-centric mindset
• Project management and organizational excellence
- Analytical capabilities
- Ability to work cross-culturally and build strong relationships across markets and functions.
• Experience with approval workflows and systems, such as Veeva.
• Ability to act as internal DTC champion and share best practices.
Insulet Corporation (NASDAQ: PODD), headquartered in Massachusetts, is an innovative medical device company dedicated to simplifying life for people with diabetes and other conditions through its Omnipod product platform. The Omnipod Insulin Management System provides a unique alternative to traditional insulin delivery methods. With its simple, wearable design, the tubeless disposable Pod provides up to three days of non-stop insulin delivery, without the need to see or handle a needle. Insulet’s flagship innovation, the Omnipod 5 Automated Insulin Delivery System, integrates with a continuous glucose monitor to manage blood sugar with no multiple daily injections, zero fingersticks, and can be controlled by a compatible personal smartphone in the U.S. or by the Omnipod 5 Controller. Insulet also leverages the unique design of its Pod by tailoring its Omnipod technology platform for the delivery of non-insulin subcutaneous drugs across other therapeutic areas. For more information, please visit insulet.com and omnipod.com.
We are looking for highly motivated, performance-driven individuals to be a part of our expanding team. We do this by hiring amazing people guided by shared values who exceed customer expectations. Our continued success depends on it!
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