Manager, Digital Paid Media

We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC, please visit CIBC.com

What you’ll be doing 

The position will report to Sr. Manager, Paid Media and focus on Paid Media Marketing efforts to drive business returns for sales and marketing. The individual will facilitate training and be a subject matter expert for both the Paid Media team as well as stakeholders. The individual will manage Paid Media accounts with an immediate emphasis on Paid Search to drive sales opportunities, data-driven marketing campaigns, and actionable consumer insights that drive business decision-making. The individual will be responsible to run SEM campaigns, build Paid Media plan and strategy, develop tactics, execute, monitor and report on Paid Media campaigns.

This will also include providing high-quality customer service, monitoring and reporting on any on-site issues affecting user experience and campaign performance, monitoring in market performance and providing timely recommendations for improving campaign performance. The individual will also spearhead executions/recommendations on tactics, audiences, placements, pacing for campaigns, coordinating with partners for campaign launches, making projections and leveraging automated bid strategies in Search Ads 360. 

At CIBC we enable the work environment most optimal for you to thrive in your role.  You’ll have the flexibility to manage your work activities within a hybrid work arrangement where you’ll spend 1-3 days per week on-site, while other days will be remote. 

How you’ll succeed 

• Strategic Thinking Approach – Take a holistic view to all tasks! You drive, manage and execute Paid Search Campaigns for your assigned lines of business or CIBC. Working in partnership with all digital channels you will support business goals, objectives and KPIs. You have a keen ability to provide insights, recommendations and digital strategic direction based on CIBC’s vision, business needs and objectives (KPIs), industry trends, competitive landscape and metrics insights. You have the ability to pull metrics reporting and provide strategic insights to improve and enhance digital strategic programs for CIBC and the Business 
• Team Player and Leadership – Act both Collaboratively and Autonomously. You will own and manage Paid Paid Media campaigns for your assigned portfolio of clients. You will support the digital marketing strategies as applicable but also work closely with other consultants and managers and any other cross functional CIBC teams to achieve successful execution. You can provide digital strategic consultation as necessary to the business, as well as other internal partners in addition to working closely with external vendors. 
• Business Acumen and Relationship Building –  Forge strong relationships with CIBC’s various teams, by working with the business and internal partners, owning the end to end Paid Paid Media Campaigns to deliver against targets, with a strong understanding of the client needs and experiences across all channels . You are a great communicator, with the ability to synthesize paid Paid Media data & results, findings and recommendations, then package key messages to the appropriate audiences. You have a proven ability to partner, build confidence and influence key stakeholders in the organization and you’re a self-starter. 

Who you are  

• You're digitally savvy. You seek out innovative solutions and embrace evolving technologies. You can easily adapt to new tools and trends. 
• Your influence makes an impact. You know that relationships and networks are essential to success. You inspire outcomes by making yourself heard. 
• You understand that success is in the details. You notice things that others don't. Your critical thinking skills help to inform your decision making. 
• You look beyond the moment. You make decisions and take actions that will make a difference today and tomorrow. You proactively seek new solutions to overcome all obstacles. 
• You can demonstrate experience in: Account Management, Financial Industry and/or Wealth knowledge. Proficient working knowledge/certification of: Google Analytics, Data Studio, SA360, Google Ads (Paid Media/Discovery/App Campaigns), Microsoft Ads. 
• Intermediate knowledge and desire to learn other paid media areas including Paid Social (Meta, Pinterest, LinkedIn, Reddit, Snapchat, TikTok) & Programmatic (DV360, Yahoo, Simpli.fi, Amazon).
• Values matter to you. You bring your real self to work and you live our values - trust, teamwork, and accountability.

#LI-TA

What CIBC Offers

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.

• We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.

• Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.

• We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.

*Subject to plan and program terms and conditions

What you need to know

• CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact Mailbox.careers-carrieres@cibc.com

• CIBC is committed to clarity in our hiring process. All roles posted are opportunities we’re actively recruiting for, unless stated otherwise.

• You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.

• We may ask you to complete an attribute-based assessment and other skills test (such as simulation, coding, French proficiency).

• We use artificial intelligence tools during the recruitment process. Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.

Job Location

Toronto-81 Bay, 33rd Floor

Employment Type

Regular

Weekly Hours

37.5

Skills

Analytical Thinking, Campaign Development, Communication, Customer Engagement, Direct Marketing (DM) Campaigns, Marketing Campaign Analysis, Marketing Planning, Operational Efficiency, Teamwork, Waterfall Model