Manager, Digital Marketing (Hybrid)

Job Classification:

Marketing & Communications - Marketing

Our Company
Prudential Financial (NYSE: PRU), an industry leader in financial services for more than 150 years, is committed to helping individuals and institutions grow and protect their wealth. We offer a broad range of financial products and services, including life insurance, retirement solutions, and investment management. With over $1.6 trillion in assets under management and a presence in over 20 countries, Prudential empowers customers worldwide to achieve financial security.
 

The Business
Prudential’s Brand & Marketing organization is central to driving growth, deepening customer relationships, and delivering experiences that reflect our purpose and values. We are a diverse team of strategists, creatives, and marketers who put the customer at the center of everything we do. Within Brand & Marketing, the Growth & Channel Activation team is focused on delivering impactful marketing strategies and experiences across channels that drive measurable business outcomes.
 

Job Summary
Join our dynamic team as a Marketing Technology (MarTech) Enablement Manager, where you'll play a pivotal role in bridging our Global Retirement & Insurance (GRI) businesses and MarTech teams. In this critical position, you'll drive technology alignment to business objectives, empowering marketing partners to unlock the full potential of our MarTech stack. You'll be at the forefront of innovation, leveraging cutting-edge technologies like Adobe's suite of marketing tools, AI, and digital sales platforms to drive business growth and stay ahead of industry trends. As a key enabler of our marketing strategy, you'll collaborate with cross-functional teams to identify opportunities, optimize processes, and deliver impactful solutions that drive results. If you're passionate about harnessing the power of MarTech to drive business success, we want to hear from you!

The current EWA for this position is Hybrid (Newark) and requires your on-site presence on a reoccurring basis as determined by your business. Your manager will provide additional details relative to the specific number of days you are expected to be on-site.  ​

Key Responsibilities

• Serve as the connective tissue between GRI businesses and MarTech teams, ensuring seamless collaboration and optimal technology utilization.
• Collaborate with cross-functional teams (marketing, sales, IT, channel activation) to align technology solutions with business goals.
• Translate business needs into technical requirements and develop solutions architecture (leveraging Vizio, Miro, etc) to document and optimize user experiences.
• Maintain comprehensive training documentation for marketing partners on MarTech capabilities and best practices.
• Drive process optimization for MarTech intake and channel marketing requirements.
• Identify and develop use cases to demonstrate MarTech stack value, driving adoption and optimization.
• Oversee end-to-end MarTech implementation and channel activation, ensuring creative alignment with MarTech capabilities.
• Stay up-to-date with the latest MarTech trends and innovations, applying this knowledge to continuously innovate our MarTech stack capabilities and utilization.
   

Requirements

• 8-10 years of experience in Digital Marketing, MarTech, or MarTech-adjacent roles, with a proven track record of driving technology enablement.
• Deep understanding of the Adobe Tech Stack (Marketo, Target, Experience Platform, Analytics) and Salesforce.
• Strong background in web and email channel marketing.
• Excellent communication and interpersonal skills for cross-functional collaboration.
• Strategic thinking and problem-solving abilities to improve processes and technology utilization.

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What we offer you:

Prudential is required by state specific laws to include the salary range for this role when hiring a resident in applicable locations. The salary range for this role is from $118,700.00 to $176,600.00. Specific pricing for the role may vary within the above range based on many factors including geographic location, candidate experience, and skills.

• Market competitive base salaries, with a yearly bonus potential at every level. 

• Medical, dental, vision, life insurance, disability insurance, Paid Time Off (PTO), and leave of absences, such as parental and military leave. 

• 401(k) plan with company match (up to 4%). 

• Company-funded pension plan. 

• Wellness Programs including up to $1,600 a year for reimbursement of items purchased to support personal wellbeing needs. 

• Work/Life Resources to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development.  

• Education Benefit to help finance traditional college enrollment toward obtaining an approved degree and many accredited certificate programs.  

• Employee Stock Purchase Plan: Shares can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period), after one year of service. 

Eligibility to participate in a discretionary annual incentive program is subject to the rules governing the program, whereby an award, if any, depends on various factors including, without limitation, individual and organizational performance. To find out more about our Total Rewards package, visit Work Life Balance | Prudential Careers. Some of the above benefits may not apply to part-time employees scheduled to work less than 20 hours per week.