Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.
Manages the development and execution of compelling and innovative customer centric proposition and program across customer needs (protection, health, savings, and investment) to acquire and increase insurance ownership of key customer segments
Ensure product offerings and services are aligned with the customer value proposition and grounded in data driven customer insights and analytics to drive differentiation
Proposition Development
- Leads the development and execution of compelling and innovative customer centric proposition and program across customer needs (protection, health, savings, and investment) visavis lifestage, and ensure product offerings are aligned with the customer value proposition.
- Ensures that execution is supported by research on customer trends, market opportunities, technological advancement, competitor landscape and analysis of customer and policy data to drive differentiation and facilitate informed decision making amongst the Management team.
Proposition Delivery
- Manages the planning and implementation of customer campaigns and programs that aim to deliver the company’s unique proposition across touchpoints
- Leads cross-functional team comprising of Products, Operations, Marketing, and Distribution in translating proposition to product features and experience design; defining the go-to-market strategy to achieve overall business objectives.
- Partner with external vendors to acquire skills, systems, services to enable the company to deliver and implement the defined proposition to its key customer segments
Performance Monitoring
- Monitor and analyze key performance indicators and identify and address performance gaps and implement corrective actions to ensure that the company meets its long term business objectives.
Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.