Manager, City Look and Signage

LA28 does not provide relocation assistance.

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LA28 is the independent, non-profit, privately funded organizing committee for the Los Angeles 2028 Olympic and Paralympic Games. We are on a singular mission to create an Olympic and Paralympic Games that celebrate all that this city and country have to offer, delivering an unparalleled experience for athletes, fans, partners and our community.  

The 2028 Games mark the return of the Summer Games to the U.S. for the first time in 32 years and Los Angeles’ third time hosting an Olympic Games and first time welcoming the Paralympic Games. This presents the unique and exciting opportunity to celebrate our legacy with the Games and push the Olympic and Paralympic Movements forward, writing a new chapter of Games history in Los Angeles.  

Putting on an Olympic and Paralympic Games is a team sport. To build a Games unlike any the world has seen before, we need the best team in place–a team full of diverse perspectives, experiences and expertise. We are guided by the following set of values and behaviors–optimism, integrity, excellence, inclusion, co-creation and boldness–and look forward to hearing about how your past experiences align with them.

Manager, City Look and Signage

The Manager, City Look and Signage will play a pivotal role within the Look & Signage (LNS) department at LA28, serving as the primary liaison between the internal Look and Signage team and a wide range of external partners. This includes the Host City, venue cities, transportation authorities such as LA Metro, airports, and other key stakeholders involved in delivering the LA28 Olympic and Paralympic Games.

Reporting to the Senior Director, Look and Signage, this role will lead the development and implementation of the external look and signage integration strategy, ensuring that all city and transport partner look and signage aligns with LA28 brand standards and enhances the Games-time environment. The Manager will work closely with the LA28 City and Government Relations teams to understand partner agreements and ensure brand usage complies with established rights and guidelines.

A key deliverable of this role will be to consult on the creation of a City and Transport Partner Guidelines—providing clear guidance on how external partners can apply the LA28 brand to their own look, signage and wayfinding systems. The Manager will also develop and manage the process for distributing brand assets, reviewing partner signage plans, and approving treatments across the city landscape.

This position requires a strategic thinker with strong relationship-building skills, deep knowledge of branding and wayfinding in public spaces, and the ability to work independently while collaborating across a highly matrixed organization.

Key Responsibilities:

External Partner Integration & Relationship Management

• Serve as the primary point of contact between the LA28 Look and Signage team and external stakeholders including the Host City, venue cities, airports, and transportation partners.
• Build and maintain strong working relationships with city and transport partners, ensuring alignment on branding and signage objectives.
• Collaborate with the LA28 City and Government Relations teams to understand partner agreements and ensure brand usage complies with contractual rights.
• Hire and manage an Associate to assist with the program

Brand Asset Development & Governance

• Consult on the development of the City and Transport Partner Guidelines, outlining how external partners can apply the LA28 brand to their signage and wayfinding systems.
• Define and manage the process for distributing brand assets to partners, including usage guidelines and approval workflows.
• Review and approve external signage treatments to ensure consistency with LA28 brand standards and Games-time experience goals.

 Cross-Functional Collaboration

• Work closely with internal teams including Brand, Legal, City and Government Relations, Games Operations and Arrivals and Departures to ensure a unified approach to external signage integration.
• Participate in planning meetings, site visits, and readiness exercises with external partners to validate look and signage plans and placements.
• Provide strategic input to the overall Look and Signage program, ensuring external signage complements the broader Games environment.
• Be an outward champion of the LA28 brand, encouraging non-sponsor partners to use the brand in approved ways.

 Reporting & Communication

• Maintain regular communication with the Senior Director, Look and Signage, providing updates on partner engagement, risks, and opportunities.
• Document key decisions and lessons learned and contribute to post-Games reporting to inform future host city integration strategies.
• Represent the LNS team in external forums, presenting signage plans and brand guidelines to city and transport stakeholders.

Background & Requirements:

• Bachelor’s degree in branding, urban planning, communications, or a related field
• 5+ years experience in branding, wayfinding, or signage implementation—preferably in partnership with city agencies, transportation authorities, or public venues.
• Strong understanding of how branding is applied in public environments, including transit systems, airports, and urban landscapes.
• Proven ability to manage complex stakeholder relationships and navigate multi-agency environments.
• Skilled in developing brand guidelines, asset toolkits, and approval processes.
• Excellent communication and presentation skills, with the ability to clearly articulate plans and influence external partners.
• Self-starter with strong decision-making skills and the ability to work independently in a fast-paced, evolving environment.

Expectations:

• Relationship Builder – Skilled at fostering trust and collaboration with external stakeholders and internal teams
• Brand Steward – Deep understanding of brand integrity and how to maintain it across varied applications
• Flexible Approach – Comfortable navigating ambiguity and adapting to the evolving needs of a growing organization •
• Challenger Mindset – Committed to continuous improvement and raising the bar for external signage integration
• Digital Acumen – Familiarity with digital asset management tools and design platforms; understanding of how digital and physical signage intersect

Physical Requirements and Working Conditions:

• Available to work onsite in our Downtown Los Angeles-based office, with occasional travel to venues.
• The majority of work will be conducted in an office setting, requiring extended periods of time using computers, phones, and other office equipment.
• The LA28 office is an open floorplan working environment; employees must be able to work efficiently in an open cubicle environment.
• Hours of work may vary, including evenings, weekends, and holidays, especially during peak event periods.
• Perform other duties as required; the role will evolve over time and may include operational responsibilities during the Olympic and Paralympic Games

The annual base salary range for this position is $88,000.00 - $115,000.00. The pay scale provided is the range that LA28 reasonably expects to pay as starting base compensation for this role. All LA28 compensation remains subject to final determination based on individual candidate qualifications, experience, or other reasonable criteria consistent with LA28’s operational business needs and applicable law.

LA28 does not provide relocation assistance.

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LA28 is committed to fair and unbiased recruitment procedures allowing all applicants an equal opportunity for employment, free from discrimination on the basis of religion, race, sex, age, sexual orientation, disability, color, ethnic or national origin, or any other classification as may be protected by applicable law. LA28 will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring Ordinance and all applicable laws. We strive to build a team that is inclusive and encourage qualified candidates of all backgrounds, perspectives, and identities to apply. We assess applications based on relevant skills, education, and experience a candidate can add to our team.