Manager, Audience Experimentation & Insights

Job Description:

ABOUT THE ROLE

Dow Jones is seeking a Manager, Audience Experimentation & Insights to help scale a next-generation experimentation program that fuels subscription growth across WSJ, and new verticals. As part of the Performance Marketing organization, this manager plays a critical part in shaping how we validate new audience strategies, optimize conversion funnels, and position our brands as premium, high-value products.

You will partner closely with Performance Marketing leads, Commerce Product, Subscription Strategy, and Engineering to design and evaluate audience experiments that inform messaging, paywall performance, onboarding, pricing, and retention. 

A key component of this position is accelerating our experimentation velocity and insight generation through generative AI, LLM-powered analysis, and automation, ensuring that teams have faster, more sophisticated, and more actionable decision-support.

This is a high-impact role for someone who combines analytical rigor, strong storytelling, and a growth mindset with the ability to bring structure, innovation, and operational excellence to a rapidly scaling experimentation program.

You will work in our midtown Manhattan office 3 days a week.

RESPONSIBILITIES

• Audience Experimentation Planning: Own the planning, launch, and interpretation of A/B and multivariate tests that drive acquisition, engagement, and retention improvements.

• Funnel Recommendation & Insights: Translate quantitative results and audience behavior signals into concise, persuasive recommendations that influence subscription strategy and premium positioning.

• CRO Consultant Partnership: Direct and prioritize the work of external optimization partners to ensure strategic alignment, high-quality execution, and measurable funnel impact.

• Testing Program Management: Maintain and improve the experimentation pipeline, governance, QA processes, and centralized test calendar to enhance clarity, speed, and consistency across teams.

• AI-Driven Funnel Optimization: Develop new workflows and tools that use generative AI to increase experimentation velocity, automate analysis, and uncover deeper insights from funnel data.

• Support New Subscription Verticals: Conduct rapid experimentation and early-stage validation for new product bundles, pricing models, and premium offerings.

• Drive Cross-Functional Alignment: Collaborate with Commerce Product, Engineering, Data Science, Performance Marketing leads, and Subscription Strategy to ensure instrumentation accuracy, consistent metrics, and shared understanding of results.

YOU HAVE

• The willingness to work in our midtown Manhattan office 3 days a week

• 7+ years in experimentation, audience analytics, CRO, product insights, and/or growth marketing

• Strong experience designing digital experiments and interpreting results with statistical rigor

• Proficiency with data fluency and experience analyzing complex datasets

• Experience synthesizing complex findings into clear narratives for senior stakeholders

• Familiarity with analytics and experimentation tooling (Adobe/GA4, Optimizely, Statsig, Piano, Braze, or similar)

• Demonstrated ability to manage multiple partners and workstreams in fast-moving environments

• Strong project management, collaboration, and organizational skills

• Experience with subscription funnels or paywall-driven businesses preferred

#LI-HYBRID 

OUR BENEFITS 

• Comprehensive Healthcare Plans 

• Paid Time Off 

• Retirement Plans 

• Comprehensive Medical, Dental and Vision Insurance Plans 

• Education Benefits 

• Paid Maternity and Paternity Leave 

• Family Care Benefits 

• Commuter Transit Program 

• Subscription Discounts 

• Employee Referral Program 

Learn more about all our US benefits.

Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. EEO/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

Business Area:

Dow Jones - Marketing

Job Category:

Marketing & Product Management

Union Status:

Non-Union role

Pay Range: $110,000 - $125,000

We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.

Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.

For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce..