Manager, Analytics

We are seeking a data-driven and strategic Manager, Analytics to join our dynamic MissionOne Media team, a division of BarkleyOKRP. In this role, you will lead analytical initiatives to measure and optimize campaign performance, develop actionable insights, and drive data-informed decision-making. You will collaborate closely with internal teams, including media client experience, strategy and creative, as well as with clients to ensure data-driven strategies enhance advertising effectiveness.

Key Responsibilities

 

· Design measurement strategies for cross-channel campaigns by working with clients and internal teams to understand business objectives & campaign strategy and aligning appropriate KPIs and measurement solutions.

· Demonstrated ability to create analyses that move beyond an explanation of ‘what happened’ to ‘what is important,’ ‘why it happened’ and ‘what should be done’.

· Develop, maintain and deliver dashboards, reports, and data visualization tools to internal and client teams that track KPIs and campaign success.

· Build and maintain strong client relationships that will enable Analytics team to be viewed as trusted partner and drive strategic conversations.

· Be a translator of data and ideas between the client and internal teams; Listen to client, hear them and anticipate their needs.

· Forecast audience and campaign performance benchmarks to provide optimization diagnostics.

· Manage and mentor small team of junior analysts, ensuring best practices in data analysis, reporting, and storytelling.

· Comfortable developing business relationships with AdTech partners to manage and source data.

· Comfortable working with and delivering concrete requirements to reporting & engineering team that will enable reporting-ready data & deliverables.

· Stay up to date with emerging trends in media analytics, measurement technologies, and industry benchmarks.

Desired Skills & Experience

· Bachelors/Masters degree in Quantitative / Science field or 4+ years’ experience in an analytical field

· Media/marketing experience strongly preferred

· Robust knowledge of digital media metrics, attribution models, and performance tracking methodologies across all channels display, video, search, social, retail, etc.

· Excellent analytical and problem-solving skills, with the ability to translate complex data into actionable insights.

· Refined client-facing skills with the ability to work well up and down the command chain within an agency organization.

· Exceptional written, oral, and data visualization communication abilities as well as proactive and thoughtful management of agency client-group priorities.

· Strong proficiency with big data/could platforms (AWS, BigQuery, Snowflake) and excel.

· Expertise with data analysis and visualization tools such as Tableau, Power BI, or Superset.

· Experience with Brand Lift Surveying, Cross-Media Measurement Solutions, Circana, Dynata, DISQO, etc.

· Experience with SQL, Python, or R is a plus.