MaaS Head (Marketing-as-a-Service)

ROLES AND RESPONSIBILITIES
 

Strategy & Business Development

• Define and lead the MaaS strategy, positioning Marketing as a Service as the go-to partner for brand-owned cultural platforms.

• Identify opportunities across music, gaming, esports, and pop culture events that advertisers can “own.”

• Develop compelling go-to-market propositions for brands, showcasing how MaaS builds sustained relevance.

• Drive revenue growth by packaging MaaS solutions into scalable offerings for advertisers.

 Client & Partnership Management

• Forge strong relationships with senior brand and marketing leaders across industries, especially banking and financial clients.

• Act as a trusted advisor, helping advertisers design and execute owned entertainment platforms.

• Negotiate long-term partnerships, co-sponsorships, and monetization models.

• Ensure client satisfaction and retention through measurable impact and repeatable success.

Platform Development & Execution

• Oversee the design of always-on platforms (showcases, drops, collabs, fan rituals, gaming tournaments, lifestyle activations).

• Integrate fan participation mechanics (missions, voting, remixing, challenges, attendance) into brand-owned platforms.

• Manage large-scale events end-to-end, leveraging a wide network of vendors, production partners, and creative agencies to deliver world-class experiences.

• Design and package integrated campaigns that tie together social media, on-ground activations, and digital advertising, ensuring advertisers maximize impact across channels.

• Productize offerings into repeatable packages (e.g., music marketing platform, gaming tournament package, lifestyle activation bundle).

• Collaborate with AdTech teams to capture opt-in signals and build passion-based audiences.

• Ensure campaigns deliver on KPIs such as brand lift, customer acquisition cost (CAC), and lifetime value (LTV).

AdTech Integration & Amplification

• Partner with AdTech teams to leverage first-party data and optimize audience targeting.

• Scale successful activations through paid amplification, ensuring each cycle grows stronger.

• Provide insights and recommendations to advertisers based on campaign performance.

Performance Tracking & Reporting

• Establish ROI frameworks and dashboards to measure advertiser outcomes beyond campaign metrics.

• Track KPIs such as brand lift, CAC, LTV, ROAS, and audience growth.

• Present regular performance reports to leadership and clients, highlighting compounded impact over time.

• Analyze win/loss ratios and performance trends for continuous improvement.

 Leadership & Internal Alignment

• Lead a cross-functional team spanning product, operations, and marketing.

• Provide market feedback to product teams to refine MaaS offerings.

• Collaborate with marketing to develop case studies, sales collateral, and thought leadership.

• Champion innovation by exploring new cultural arenas (gaming, streaming, lifestyle events).

Client Presentation & Post-Campaign Analysis

• Collaborate with cross functional teams to create compelling pitches, case studies, and best practices. Lead client pitch presentations, demonstrating the value of our ad tech solutions through data-driven insights and success stories.

• Conduct post-mortem campaign reports, analyzing key performance metrics and areas for optimization.

• Present findings to advertisers, offering actionable recommendations for future campaigns.

Collaboration & Internal Alignment

• Work closely with internal teams (product, operations, and sales enablement) to ensure seamless campaign execution. Provide feedback to product teams based on advertiser needs and market demand.

• Partner with marketing teams to develop sales collateral, case studies, and go-to-market strategies.

• Support marketing initiatives with client testimonials and success metrics.

QUALIFICATIONS

• 8–12 years of experience in marketing, brand partnerships, or ad tech, with leadership exposure.

• Proven track record in building large-scale cultural or entertainment platforms for brands.

• Deep understanding of pop culture ecosystems (music, gaming, esports, lifestyle events).

• Strong network among advertisers, especially banking and financial clients.

• Extensive background in events management, with a wide vendor and partner network for production, logistics, and creative execution.

• Demonstrated ability to design and execute integrated marketing campaigns across social, on-ground, and digital channels.

• Expertise in AdTech, data-driven marketing, and audience segmentation.

• Exceptional negotiation, presentation, and relationship management skills.

• Experience in leading cross-functional teams and managing complex partnerships.

• Proficiency in CRM tools (Salesforce, HubSpot) and Microsoft Office Suite.