Diageo

Luxury Off Trade Manager Mexico (Temporary))

Mexico City, Mexico Full time

Job Description :

About the Function:

Our Marketing team are creators, helping to build and nurture some of the world’s most loved brands. We craft outstanding connections with people around the world to celebrate our brands’ legacies and reimagine them for the world today, and into the future.

Everything we do is underpinned by a deep understanding of our consumers, behaviors, trends, and technologies. Using our genius and creativity, we unlock our brands’ uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we’re celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you’ll be celebrated and supported in our inclusive culture.

About the role:

•Responsible for adapting luxury brand experiences across different channels and shoppable touchpoints in the most influential cities/hotspots. (ON&OFF)

•Build a seamless omnichannel brand experiences across the shopper touchpoints of the omnichannel journey. (Top 10% TLA and special trade)

•The goal of the position is to increase brand awareness, trial, affinity and bring scale to the luxury execution in POS.

•Work closely with Culture, Advocacy, Digital & Media Teams on co-creating an omnichannel brand execution plan for the luxury brands through the shoppers' lens.

•Work closely with Brand Teams to take through-the-line luxury brand experiences by planning detailed execution of the omnichannel brand plan across shopper touchpoints.

•Work closely with Brand team(s) to build brand for priority luxury brands to enable and successfully conduct staff training, menu and feature printing, back bar management and merchandising.

•Work closely with Commercial teams on prioritization, account listing and activities to win the spotlight for the luxury brands.

•Develop Luxury Activation Standard and keep it updated for the best-in-class luxury execution

•Handle program rollout for each channel (TLA, Gold, OFF) and ensure the quality & consistency of luxury channel activation

•Keep an updated execution tracker with clear critical metrics

•Develop creative shopper dynamics for the luxury portfolio (PROMO)

Deliver exponential portfolio share and its value growth through driving super-charged performance

Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to handle your wellbeing and balance your priorities from day one.

We recognize and value performance, offering our people a highly competitive

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Worker Type :

Regular

Primary Location:

Mexico City

Additional Locations :

Job Posting Start Date :

2026-04-20