Loyalty Marketing Specialist

Company:

PTJ Fedex Express Portugal, Unip., Lda

Address:

R. Lionesa

Scheduled Weekly Hours:

40

Worker Type:

Temporary

Posting Start Date

21-Apr-2026

Posting Close Date:

29-May-2026

Job Family:

FXE-EU: Marketing Specialist (ID)

Position Summary:

We have an exciting opportunity for you to join our Customer Lifecycle Marketing Team as a Loyalty Marketing Specialist.

Who we are:
FedEx is the largest express transportation company in the world, connecting more than 220 countries and territories. We work to deliver the most important package of someone’s day, and this is just part of our story. We’re a leader in technology solutions and digital innovation, providing data insights that boost opportunities for our global customers. We’ve made logistics and warehousing a science fuelled by innovation. 530,000 team members strong, we are as diverse as the world we serve. We love what we do, and we do it well. Our reach is big, and so are our dreams. Join us and let's write our next chapter together.

About the Role:

We're looking for a technically fluent and analytically driven Loyalty Marketing Specialist to join our team. You'll sit at the intersection of marketing strategy, loyalty technology, and data, owning the day-to-day execution of campaigns, managing our loyalty platform, and helping grow long-term customer value. If you love blending creative thinking with data and technology, this role is for you.

What you will be doing:

Loyalty Program Management

• Support the end-to-end management of the loyalty program, including points/rewards mechanics, tier structures, member lifecycle journeys, and redemption strategies
• Monitor and manage program liabilities, working closely with Finance to ensure budgeting, accruals, and breakage assumptions are accurate and well-governed
• Continuously optimize program economics, balancing member value with commercial sustainability

Technology & Platform Ownership

• Loyalty marketing technology platforms, including Loyalty Engine, Promotional Engine, Campaign Management solutions, and CRM/CDP tools
• Articulate integrations between loyalty platforms, POS systems, eCommerce, and third-party partners, translating business requirements into technical briefs
• Evaluate, onboard, and manage technology vendors, ensuring platforms evolve with business needs

Campaigns & Communications

• Develop and execute the local marketing and loyalty activity plan, driving acquisition, engagement, and retention across all channels
• Leverage marketing automation and segmentation to deliver the right message, to the right member, at the right time
• Bring analytical rigor and creative flair to campaign ideation, from hypothesis to post-campaign reporting

Compliance, Legal & Data Governance

• Ensure all loyalty and marketing activities are fully compliant with GDPR and applicable data protection regulations
• Maintain awareness of legal frameworks relevant to loyalty programs (e.g., consumer protection, promotional mechanics, terms & conditions governance)
• Partner with Legal and Data Privacy teams to keep program documentation and consent frameworks up to date

Agency & Vendor Management

• Brief, manage, and evaluate external agencies and technology partners, ensuring output quality, adherence to brand guidelines, and on-time, on-budget delivery

What do you bring with you:

Education & Experience

• Degree in Marketing, Business, Communications, or a related field
• Solid hands-on experience in loyalty program management, CRM, or retention marketing
• Demonstrated experience managing marketing or loyalty technology platforms

Technical Skills

• Proficiency with loyalty platforms, promotional engines, and campaign management tools (e.g., Salesforce Marketing Cloud, Adobe Experience Cloud, or others)
• Comfortable working with API-driven integrations and able to bridge the gap between business and technical teams
• Strong analytical skills — confident working with data, dashboards, and performance reporting (Excel, BI tools, or similar)
• Familiarity with eCommerce and digital automation flows

Business & Financial Acumen

• Understanding of loyalty program financial mechanics — including liability management, budgeting, breakage, and ROI measurement
• Experience managing marketing budgets with accountability for spend efficiency

Legal & Compliance Awareness

• Working knowledge of GDPR and data privacy best practices in a marketing context
• Familiarity with promotional and loyalty program legal requirements

Soft Skills:

• Strategic thinker who can also roll up their sleeves and execute
• Strong communicator, able to influence stakeholders at all levels, from tech, legal, and marketing teams to senior leadership
• Creative problem-solver with a member-first mindset
• Highly organized, autonomous, and comfortable managing multiple priorities in a fast-paced environment

What do we offer:

• 2-year fixed term contract
• Attractive compensation package
• Training to get you started and on-the-job learning opportunities
• Extensive learning resources to further develop your skills and knowledge
• Tuition Assistance Program (applicable for permanent contract positions only)
• Employee Assistance Program for you and your family in difficult life situations
• Employee reduced-rate shipping
• Great career opportunities — with the potential for this role to develop further within FedEx
• FedEx is one of the world's most admired companies and trusted brands year after year

Bring your ideas, individuality, and dreams to our global community. Feel good about where you work. Choose your career path - we’re ready to invest in your development. Join FedEx.

FedEx was built on a philosophy that puts people first, one we take seriously. We are an equal opportunity employer and we are committed to a diverse and inclusive workforce in which we provide growth opportunities for all

Our Company
FedEx Express is one of the world's largest express transportation companies and has consistently been selected as one of the top 10 World’s Most Admired Companies by "Fortune" magazine. Every day FedEx delivers for its customers with transportation and business solutions, serving more than 220 countries and territories around the globe. We can serve this global network due to our outstanding team of FedEx team members, who are tasked with making every FedEx experience outstanding.

Our Philosophy
The People-Service-Profit philosophy (P-S-P) describes the principles that govern every FedEx decision, policy or activity. FedEx takes care of our people; they, in turn, deliver the impeccable service demanded by our customers, who reward us with the profitability necessary to secure our future. The essential element in making the People-Service-Profit philosophy such a positive force for the company is where we close the circle, and return these profits back into the business, and invest back in our people.
Our success in the industry is attributed to our people. Through our P-S-P philosophy, we have a work environment that encourages team members to be innovative in delivering the highest possible quality of service to our customers. We care for their well-being, and value their contributions to the company.

Our Culture
Our culture is important for many reasons, and we intentionally bring it to life through our behaviors, actions and activities in every part of the world. The FedEx culture and values have been a cornerstone of our success and growth since we began in the early 1970’s. While other companies can copy our systems, infrastructure and processes, our culture makes us unique and is often a differentiating factor as we compete and grow in today’s global marketplace.