Job Summary
The Local Marketing Activation (LMA) Sales Manager is a quota-carrying sales role responsible for converting local partners (dealers, agents, franchisees) into active participants in brand-funded marketing programs powered by Ansira. This role sits within the Local Marketing Activation team, the demand generation and sales engine of Ansira’s LMA division.
This is a high-velocity, metrics-driven role focused on daily outreach, consultative selling, program enrollment, and revenue performance. You’ll work directly with local partners, helping them understand the value of digital marketing, utilize available co-op/MDF funds, and activate programs through Ansira’s platforms. Success is measured by monthly and annual sales goals tied to platform adoption and program revenue
Key Responsibilities
Sales & Revenue Generation
- Own and manage a daily sales pipeline of local partner leads; consistently close multiple transactions per day across active brand programs.
- Achieve and exceed monthly/quarterly/annual performance goals tied to enrollments, revenue contribution, and co-op fund utilization.
- Execute targeted outreach campaigns (phone, email, webinar) aligned to program demand generation strategy and brand priorities.
Consultative Engagement
- Act as a trusted advisor to local partners, helping them understand digital program offerings, platform functionality, and how to get the most out of their marketing funds.
- Guide partners through selecting the right solution based on business goals, geography, media mix, and budget eligibility.
Program Enrollment & Execution
- Facilitate turnkey enrollment processes via Ansira’s platform—including opt-ins, co-op fund application, and onboarding handoff to media services teams.
- Provide hands-on support for partners who need assistance completing enrollment tasks or navigating program materials.
CRM & Pipeline Management
- Maintain real-time, accurate records of all partner interactions, deals, and campaign activations within HubSpot.
- Use structured workflows and reporting dashboards to manage daily outreach, prioritize follow-ups, and forecast sales performance.
Collaboration
- Work closely with internal teams including Media, Client Partnerships, Product, and Field Strategy to coordinate messaging and campaign execution.
- Support field sales reps (e.g., territory managers) at the brand level with training, awareness, and activation tools to scale LMA program usage.
Required Skills & Attributes
- Proven experience in a sales-focused role with performance targets and accountability for quota attainment.
- Understanding of digital media + omni media strategy at a small/medium size business level (local media).
- Strong verbal and written communication skills with the ability to explain complex marketing solutions in a simple, compelling way.
- Comfortable in high-volume outreach environments; ability to maintain a structured approach while managing dozens of concurrent leads.
- Excellent organizational skills with attention to detail and follow-through across all stages of the sales cycle.
- Resilient, positive attitude with the ability to handle objections and convert skeptics into adopters.
- HubSpot CRM experience is a strong plus; familiarity with sales workflows, pipeline tracking, and reporting dashboards preferred.
Preferred Experience
- 2+ years in inside sales, digital media sales, SaaS platform sales, or co-op/MDF fund utilization programs.
- Experience selling into local businesses (dealers, agents, franchisees) within a distributed brand network.
- Familiarity with channel marketing, marketing automation, or platform-based opt-in models.
- Comfortable working in a cross-functional, fast-paced organization with tight deadlines and evolving priorities.
Education
- Bachelor’s degree preferred, or equivalent experience in sales, marketing, business, or communications.