Lifecycle Marketing Specialist

The Problems You'll Solve

• Work cross-functionally with Integrated Marketing, Product and Customer Marketing, internal subject matter experts and Marketing Operation to develop, deploy, measure and optimize communications to Carta’s prospects, partners, and customers
• Balance collaborative planning with day to day execution of email campaigns in Marketo and Iterable, consistently measuring and optimizing based on engagement metrics
• Partner with Marketing Operations, Data Science, and Data Engineering to refine segmentation and increase reach within our ESPs
• Standardize reporting to stakeholders, distilling data into actionable insights that improve program performance over time
• Maintain Carta Marketing’s email calendar to align messaging and avoid overcommunication to various segments
• Conduct A/B testing and evolve our experimentation framework
• Build and maintain smart lists and segments within Iterable and Marketo
• Work with program owners to architect nurture programs and drip campaigns
• Assist with list uploads and pulling reports in SFDC/Looker 

The Team You'll Work With

This role reports to the Lifecycle Team Lead within the Integrated Marketing function, which is responsible for fueling Carta’s exponential growth and delivering exceptional customer experiences. We’re dedicated to becoming the best-in-class, centralized email function for all scaled communications at Carta, servicing our expansive network of customers and prospects. In this role, you will work cross functionally to develop and deliver email campaigns that bring prospects and  customers the right message at the right time in their Carta journey.

About You

The ideal candidate has a proven track record of executing email campaigns, newsletters and nurtures to large audiences, governing  complex audience segments and building marketing automation programs.

• 5 years of experience in lifecycle, email marketing and/or marketing operations, preferably in B2B marketing 
• 3+ years of experience in email marketing and marketing automation
• Fluent in email best practices; thrives at the intersection of quantitative and creative  thinking
• Detail-obsessed, with laser  sharp proofreading skills and an eye for great copy
• Experimentation mindset with A/B testing experience
• Strong project management skills and stakeholder collaboration 
• Knowledge of system integrations, particularly across Marketo, Iterable and Salesforce
• Expertise in operational sides of automation - i.e. list uploads, pulling SFDC reports, troubleshooting workflows
• Experience managing/prioritizing a high volume of competing requests in a fast-paced environment
• Ability to define, build, and govern audience segments

Salary

Carta’s compensation package includes a market competitive salary, equity for all full time roles, exceptional benefits, and, for applicable roles, commissions plans. Our minimum cash compensation (salary + commission if applicable) range for this role is: $98,600 - $116,000. Final offers may vary from the amount listed based on geography, candidate experience and expertise, and other factors.