Lifecycle Marketing Lead

Group 1001 is a consumer-centric, technology-driven family of insurance companies on a mission to deliver outstanding value and operational performance by combining financial strength and stability with deep insurance expertise and a can-do culture. Group1001’s culture emphasizes the importance of collaboration, communication, core business focus, risk management, and striving for outcomes. This goal extends to how we hire and onboard our most valuable assets – our employees.

Company Overview:

Gainbridge, a part of the Group 1001 enterprise, is a self-managed, innovative, digital platform providing its clients with direct access to trusted financial products to smartly grow their savings over time. Gainbridge strives to offer products through its platform that are simple, intuitive, and backed by smart technology with no complexity or hidden fees. Gainbridge empowers clients to take control of the financial future with simple solutions that are accessible to everyone no matter their budget.

Why This Role Matters:

Gainbridge has redefined the annuities category, building the first truly digital platform in a traditionally analog market. With over 100,000 customers and $5B+ in assets, we're evolving from single-product sales to lifetime financial relationships. Our vision: become the primary retirement savings platform for affluent Americans by orchestrating seamless experiences across multiple products and decades-long relationships.

The Customer Marketing & Growth team orchestrates the entire customer journey from website visit to repeat-buyer, brand loyalist. This team develops sophisticated lifecycle strategies that transform one-time annuity buyers into multi-product customers who can trust Gainbridge with their retirement portfolio. We partner closely with Performance Marketing, Product, Data & Systems, and Engineering to create integrated experiences that deepen engagement and unlock expansion opportunities across our product suite.

As Lifecycle Marketing Lead, you'll architect and execute lifecycle strategies across our entire customer base. You'll own the campaign strategy and set-up, and performance optimization for all customer communications. This role requires someone who can build behavioral trigger systems at scale, design multi-product journeys, and create personalized experiences that drive measurable business impact.

How You'll Contribute:

Design multi-product, multi-channel customer journeys and drive growth through lifecycle automation:

• Design and execute campaigns across email, SMS, mobile, in-product, and direct mail for customer journeys spanning acquisition through retention using Braze.
• Create campaign templates enabling rapid deployment, establish QA processes and SLAs for campaign execution, develop documentation for cross-functional teams, and build attribution models connecting lifecycle touches to revenue
• Track engagement metrics across segments and cohorts, create executive dashboards showing lifecycle's contribution to retention and expansion revenue, and report on campaign ROI with clear recommendations for optimization
• Imbue a culture of experimentation into how we run customer marketing

What We're Looking For:

• 3+ years hands-on experience with enterprise marketing automation (Braze, Iterable, Salesforce)
• Proven track record building and optimizing multi-channel lifecycle campaigns
• Strong analytical abilities with focus on revenue impact and experimentation
• Understanding of customer data platforms and real-time personalization

Preferred qualifications:

• Fintech or digital banking lifecycle experience
• Technical skills including SQL, HTML/CSS, and API integrations
• Experience with mobile marketing including push and in-app messaging

Compensation:  

 

Our compensation reflects the cost of labor across several U.S. geographic markets. The base pay for this position ranges from $95,000/year in our lowest geographic market up to $150,000/year in our highest geographic market.  Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience.

Benefits Highlights:  

Employees who meet benefit eligibility guidelines and work 30 hours or more weekly, have the ability to enroll in Group 1001’s benefits package. Employees (and their families) are eligible to participate in the Company’s comprehensive health, dental, and vision insurance plan options.  Employees are also eligible for Basic and Supplemental Life Insurance, Short and Long-Term Disability. All employees (regardless of hours worked) have immediate access to the Company’s Employee Assistance Program and wellness programs—no enrollment is required.  Employees may also participate in the Company’s 401K plan, with matching contributions by the Company.

Group 1001, and its affiliated companies, is strongly committed to providing a supportive work environment where employee differences are valued. Diversity is an essential ingredient in making Group 1001 a welcoming place to work and is fundamental in building a high-performance team. Diversity embodies all the differences that make us unique individuals.  All employees share the responsibility for maintaining a workplace culture of dignity, respect, understanding and appreciation of individual and group differences.

#LI-AS1