This role is ideal for a strategic marketer who is excited about understanding our customers, serving our business partners, navigating a large and matrixed organization, and dreaming big about how we can use Marketing to drive Stars results. No two days, seasons, or campaigns will be the same—so this position requires comfort with ambiguity, creative problem solving, role flexibility, and a growth mindset for maximum impact.
Reporting to the AVP, Stars & Clinical Marketing, this position will work closely with the broader Marketing organization, the Stars organization (especially Stars Operations), and other teams across the company that support Stars performance. While Stars is everyone’s responsibility, this role ensures efforts are focused, measurable, and most importantly, effective at helping our members achieve their best health.
Key Responsibilities:
Lead day-to-day execution of the Stars campaign lifecycle, translating priorities into clear briefs, timelines, and deliverables from intake through launch, measurement, and optimization
Act as the primary Marketing partner for Stars measure and initiative owners (e.g., HEDIS, CAHPS, HOS) by gathering requirements, aligning on campaign goals, and converting business needs into actionable marketing plans and campaign briefs
Coordinate with the Hive and vendor partners to develop Stars campaign creative and collateral, ensuring materials are on brand, compliant, and delivered on schedule
Ensure Stars campaigns have defined measurement plans and test-and-learn approaches; partner with analytics teams to monitor performance and recommend refinements, scaling, or discontinuation based on results
Support Stars campaigns through new enterprise ways of working, including preparation of data-backed assessments, tracking decisions/actions at enterprise governance forums, and eventual integration with the enterprise Next Best Action (NBA) capabilities
Coordinate across the Stars and Clinical Marketing team to align member touchpoints where appropriate to reduce abrasion and improve effectiveness
Continuously improve Stars outreach by identifying opportunities to strengthen targeting, messaging, channel mix, and journey design
Required Qualifications:
Bachelor’s degree in Marketing, Communications, Management, or a related field (or equivalent work experience)
5+ years of experience in marketing, consulting, program management, or related role delivering cross-functional work in a matrixed environment
Demonstrated ability to lead work through influence (without direct authority), coordinating stakeholders, removing roadblocks, and driving to decisions and delivery
Demonstrated ability to drive cross-functional initiatives from intake and planning through execution and measurement
Strong stakeholder management skills, including comfort aligning partners, surfacing risks/tradeoffs, and navigating standard governance/approval processes
Strong structured problem-solving and analytical skills; able to translate ambiguous asks into clear plans, requirements, and next steps using available data and input
Excellent written and verbal communication skills, including the ability to create clear briefs, synthesize input, and deliver concise updates and performance readouts
Comfort with ambiguity and frequent change; able to flex between strategy and execution and adjust plans as priorities evolve
Preferred Qualifications:
Master’s degree (MBA, MPH, or related)
Experience in Medicare Advantage, healthcare services, or health plan marketing
Demonstrated Stars knowledge, including familiarity with common Stars measures and how member engagement campaigns can support performance
Experience working in a regulated environment and navigating legal/compliance review processes for marketing communications
Experience partnering with quality/clinical/operations stakeholders to turn business priorities into member engagement campaigns
Background in agile marketing practices, journey-based campaign planning, or test-and-learn/experimentation
Location:
Hybrid in-office preferred in one of the following cities: Arlington, VA; Louisville, KY; Chicago, IL. Remote options will be considered based on role needs and candidate experience.
Travel:
Occasional travel to Humana’s offices for training or meetings may be required.
Scheduled Weekly Hours
40Pay Range
The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.
Description of Benefits
Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.Application Deadline: 04-23-2026
Equal Opportunity Employer
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.