Lead Digital Product Manager: Customer Messaging Platform
At OneMain, clear, timely, and responsible communication is essential to building trust with our customers. Our enterprise messaging platform supports millions of interactions each year across email, two-way text messaging, and push notifications.
As we modernize our digital ecosystem, we are centralizing and evolving these capabilities to enable connected, multi-channel communications across multiple lines of business and customer touchpoints.
As a Digital Product Manager, you will own the product lifecycle for the platforms that power these communications, including Adobe Campaign and
Adobe Journey Optimizer. You will define the roadmap, align cross-functional teams, and deliver scalable platform capabilities that enhance customer engagement and operational efficiency across the enterprise.
Partnering closely with engineering teams, you will shape how key messaging capabilities connect across systems—including customer notifications, payment reminders, credit card alerts, and interaction history. You will help define how customer actions trigger communications and how information flows between systems so each interaction reflects the customer’s most recent activity.
You will also champion the adoption and effective use of Adobe Campaign and Adobe Journey Optimizer, helping teams across the organization leverage these platforms to deliver consistent, scalable, and compliant customer communications.
This role focuses on strengthening the platforms that power enterprise messaging at scale, rather than managing marketing campaigns or message content.
In This Role You Will:
Own the multi-year product roadmap and platform enhancement backlog for Adobe Campaign and Adobe Journey Optimizer
Drive the evolution from traditional batch messaging toward connected, multi-step customer communications
Deliver scalable capabilities that support multiple lines of business across the enterprise
Partner with Data Engineering to define event triggers, data structures, and technical requirements that support personalized communications
Establish communication standards including reusable templates, fatigue rules, and cross-channel frequency management
Ensure communications align with regulatory and privacy requirements in partnership with Compliance and Legal teams
Lead quarterly planning, backlog refinement, and cross-functional delivery with Engineering, Marketing, Data, and Operations teams
Monitor platform performance and identify opportunities to improve reliability, scalability, and operational efficiency
Serve as the primary liaison for Adobe partnership discussions and track upcoming product releases
Requirements:
Bachelor’s degree in Business, Marketing, Information Systems, Data Analytics, or a related field
Five or more years of experience in digital product management, marketing technology platforms, or customer experience technology
Experience working with Adobe Campaign, Adobe Journey Optimizer, or similar enterprise communications platforms
Experience managing digital platforms used across multiple business teams
Strong understanding of data-driven communications and event-triggered engagement
Ability to collaborate effectively across engineering, marketing, data, and business teams
Ability to translate business needs into scalable platform capabilities
Preferred:
Background in digital product or technical product roles supporting customer engagement, marketing technology, or messaging platforms
Familiarity working in organizations where shared platforms support multiple lines of business
Comfortable partnering with engineering teams to define platform capabilities, integrations, and data flows without requiring hands-on software development
Understanding of how technology enables customer engagement and data-driven communications, with an appreciation for marketing outcomes
Exposure to regulated industries such as financial services
Location
This is a hybrid role. Candidates should live within commuting distance of one of the following offices:
Baltimore, Maryland
Charlotte, North Carolina
Irving, Texas
Team members are expected to work in the office Tuesday through Thursday.
Compensation
Target base salary for Baltimore, Maryland ranges from $145,000 to $165,000, depending on skills and experience. This role is also eligible for a competitive incentive compensation program based on individual and company performance.
About OneMain Financial
OneMain Financial (NYSE: OMF) is the leader in offering nonprime customers responsible access to credit and is dedicated to improving the financial well-being of hardworking Americans. Since 1912, we’ve looked beyond credit scores to help people get the money they need today and reach their goals for tomorrow. Our growing suite of personal loans, credit cards and other products help people borrow better and work toward a brighter future.
Driven collaborators and innovators, our team thrives on transformative digital thinking, customer-first energy and flexible work arrangements that grow lives, careers and our company. At every level, we’re committed to an inclusive culture, career development and impacting the communities where we live and work. Getting people to a better place has made us a better company for over a century. There’s never been a better time to shine with OneMain!
Because team members at their best means OneMain at our best, we provide opportunities and benefits that make their health and careers a priority. That’s why we’ve packed our comprehensive benefits package for full- and some part-timers with:
Health and wellbeing options including medical, prescription, dental, vision, hearing, accident, hospital indemnity, and life insurances
Up to 4% matching 401(k)
Employee Stock Purchase Plan (10% share discount)
Tuition reimbursement
Paid time off (15 days’ vacation per year, plus 4 personal days, prorated based on start date)
Paid sick leave as determined by state or local ordinance (prorated based on start date)
Paid holidays (7 days per year, based on start date)
Paid volunteer time (3 days per year, prorated based on start date)
OneMain Holdings, Inc. is an Equal Employment Opportunity (EEO) employer. Qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship status, color, creed, culture, disability, ethnicity, gender, gender identity or expression, genetic information or history, marital status, military status, national origin, nationality, pregnancy, race, religion, sex, sexual orientation, socioeconomic status, transgender or on any other basis protected by law.