Lead Marketing Channel II - Paid, Social, and Programmatic

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. 

Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive through relentless innovation to exceed our customers’ expectations while making a real impact for our company through our shared purpose. 

When you join our company, we want you to feel valued, supported and proud to work here. That’s why we offer The GEICO Pledge: Great Company, Great Culture, Great Rewards and Great Careers.

Lead Marketing Channel II - Paid, Social, and Programmatic 

• 3 - 5 Years of experience
• Location - NYC; Chevy Chase, MD; Chicago, IL
• Hybrid - 3 days onsite, 2 remote days

GEICO is seeking a Lead Marketing Channel - Paid, Social, and Programmatic to support the mid and lower funnel paid media strategy across paid social and programmatic channels. This individual will be an integral part of GEICO’s performance media team and will partner closely with our agency to ensure campaigns drive qualified quote volume efficiently and align with broader business goals. The ideal candidate brings strong analytical skills, comfort working with data, and the ability to translate performance into clear recommendations.

Collaboration and confidence will be critical to the success of this role. Our marketing organization is rapidly evolving and integrating new functions – so it’s important you are comfortable with a high level of interoperability across various internal and external teams to produce solutions as well as developing new methods.

This role reports into the Senior Manager, Performance Media.

Our department’s hybrid model is 3 days in the office per week, with flexibility. Corporate offices are in Chevy Chase, MD; Manhattan, NY; Chicago, Illinois

KEY RESPONSIBILITIES:

• Support the strategic planning and oversight of performance-focused paid social and programmatic campaigns, ensuring alignment to mid and lower funnel business goals.
• Partner closely with the agency on campaign setup, targeting strategy, creative recommendations, and optimization approach.
• Review weekly and monthly performance reporting to assess pacing, efficiency (e.g. cost-per-quote), audience performance and down-funnel outcomes.
• Participate in creative iteration cycles, ensuring messaging, tone and format support conversion performance and resonate with key insurance customer segments.
• Pull supplementary performance data to validate results and strengthen analysis.
• Maintain and document test agendas (creative, audience, bidding) and ensure learnings are shared and operationalized.
• Monitor competitive messaging, offer positioning, and category trends across insurance and financial services.
• Collaborate closely with internal paid search, strategy, analytics, and brand creative teams to ensure cohesive customer acquisition messaging and funnel alignment.

KEY QUALIFICATIONS:

• Bachelor’s Degree in Marketing, Advertising, Business, Communications, or related field.
• 3-4+ years of experience in paid social and/or programmatic advertising, ideally within a performance marketing environment.
• Familiarity with platforms such as Meta Business Manager, Tiktok Ads Manager, Pinterest Ads and/or Programmatic DSPs (e.g. DV360, The Trade Desk).
• Experience working at or alongside a media agency.
• Performance marketing mindset with a focus on efficiency, lead quality and bottom-line results.
• Excellent communication skills, with the ability to clearly summarize findings and collaborate across internal teams and external partners.
• Detail-oriented, organized and proactive in managing pacing, reporting and follow-ups across campaigns and test plans.

CORE COMPETENCIES:

• Demonstrates a performance-first mindset, focusing on cost-per-quote efficiency and lead quality.
• Effectively manages competing deadlines and shifting business priorities.
• Identifies performance opportunities early and provides clear, data-backed recommendations to agency and internal partners.
• Takes ownership of pacing, reporting validation and follow-through on testing plans.
• Adapts quickly to industry changes, seasonal trends, platform updates, and evolving business needs.

NICE TO HAVE:

• Familiarity with large-scale budgets
• Agency experience, especially in insurance, finance or similar vertical.
• Understanding of insurance quote funnel dynamics
• Exposure to creative performance testing frameworks
• Awareness of compliance and regulated messaging standards within financial/insurance advertising

LOCATION:

• Location - NYC; Chevy Chase, MD; Chicago, IL
• Hybrid - 3 days onsite, 2 remote days

#LI-MA1

 

Annual Salary

$86,100.00 - $141,450.00

The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations.

 

At this time, GEICO will not sponsor a new applicant for employment authorization for this position.

 

The GEICO Pledge:

Great Company: At GEICO, we help our customers through life’s twists and turns. Our mission is to protect people when they need it most and we’re constantly evolving to stay ahead of their needs.

We’re an iconic brand that thrives on innovation, exceeding our customers’ expectations and enabling our collective success. From day one, you’ll take on exciting challenges that help you grow and collaborate with dynamic teams who want to make a positive impact on people’s lives.

Great Careers: We offer a career where you can learn, grow, and thrive through personalized development programs, created with your career – and your potential – in mind.  You’ll have access to industry leading training, certification assistance, career mentorship and coaching with supportive leaders at all levels.

Great Culture: We foster an inclusive culture of shared success, rooted in integrity, a bias for action and a winning mindset. Grounded by our core values, we have an an established culture of caring, inclusion, and belonging, that values different perspectives. Our teams are led by dynamic, multi-faceted teams led by supportive leaders, driven by performance excellence and unified under a shared purpose.

As part of our culture, we also offer employee engagement and recognition programs that reward the positive impact our work makes on the lives of our customers.

Great Rewards: We offer compensation and benefits built to enhance your physical well-being, mental and emotional health and financial future.

• Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family’s overall well-being.
• Financial benefits including market-competitive compensation; a 401K savings plan vested from day one that offers a 6% match; performance and recognition-based incentives; and tuition assistance.
• Access to additional benefits like mental healthcare as well as fertility and adoption assistance.
• Supports flexibility- We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year.

The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.

GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.