Lead Marketing Analytics Data Scientist

Become a part of our caring community and help us put health first
 

Humana is a Fortune 60 market leader in integrated healthcare whose dream is to help people achieve lifelong well-being. As a company focused on the health and well-being of the people we serve, Humana starts from within and is committed to providing progressive benefits that advance the employment experience and vitality of the associate community. Through offerings anchored in a whole-person view of human well-being, Humana embraces a focus on stimulating positive individual and population changes while nurturing a sense of security, enabling people to live life fully and be their most productive.
Against that backdrop Humana is building a best-in-class Enterprise Marketing organization to drive profitable membership growth across diverse business lines. Marketing Analytics is a part of Humana's Consumer Data, Insights, and Analytics department within Enterprise Marketing, supporting marketing initiatives with actionable data and insights across the full consumer lifecycle. We champion a holistic marketing measurement strategy to ensure campaign results are measured with a consistent approach throughout all touchpoints of the consumer funnel. We are seeking a talented data professional to join our team as a Lead Data Scientist.

As the Lead Data Science, you will be responsible for the strategy, execution, and adoption of data-driven solutions to support and optimize marketing decisions for the Onboarding, Loyalty, or Retention marketing teams. You will be a highly visible and impactful resource and will oversee the analytics team's efforts to provide data science and analytical solutions with the objective of optimizing performance across digital and non-digital channels. This position requires you to have an in depth understanding of lifecycle customer marketing analytics, including test design, sample sizing, and statistical significance measurement.

Key Role Functions

Strategic Consulting/Partnership: Partner with marketing teams to identify and size marketing opportunities, identify dependencies (i.e., data, timing, regulatory, media, etc.) and make recommendations for marketing approaches to support business goals.

Test Design and Analysis: responsible for valid test design, appropriate sample sizing and setup to ensure results are statistically significant and insights are generated utilizing A/B or multivariate testing methods. Responsible for advocating and building the discipline for continual testing, measurement, and iteration.

Campaign analysis and reporting: Responsible for post-campaign analysis, including media performance (both actuals and to goal), consumer/audience performance and trends, consumer profiles, patient appointment analysis and trends, omni-channel analysis (online to offline, offline to online, optimal pathway, etc.). Responsible for providing requirements to BI team to build reports into production environment. Responsible for providing recommendations for future testing and roll-out opportunities. Will partner with marketing to share insights.

Advanced Analytics: Responsible for defining and executing on the marketing analytics roadmap. Responsible for identifying the opportunity for advanced analytics (i.e., predictive models for targeting, segmentation solutions, cross-sell models, etc.) and working with analytics partners to develop the solution, ensuring models are stable, actionable, valid and risk compliant.

Use your skills to make an impact
 

Required Qualifications

• Bachelor's degree or higher in an analytical discipline such as statistics, mathematics, engineering, or related field
• 5+ years of experience in multiple marketing strategies such as omni-channel marketing measurement, targeting, attribution, forecasting, and experimental test design
• Proficiency in statistical analysis tools and programming languages (e.g., Python, R, SQL)
• 7+ years of analytics in a fast-paced environment
• Experience with managing multiple projects and deadlines across teams in a large, highly matrixed company
• Experience in managing change by leading and energizing others, modeling adaptability, and inspiring strong organizational performance through periods of transformation, ambiguity, and complexity
• Excellent oral and written communications skills, including the polish, poise, and executive presence that will ensure effective interaction with senior and executive level audiences
• Highly collaborative mindset and excellent relationship-building skills, including the ability to engage many diverse stakeholders and SMEs and win their co-ownership in the outcome
• Experience gathering requirements for BI/reporting automation
• May require travel up to twice a year

Preferred Qualifications

• Master's degree in economics or mathematics

Additional Information

To ensure Home or Hybrid Home/Office employees' ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:

• At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested
• Satellite, cellular and microwave connection can be used only if approved by leadership
• Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
• Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
• Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information

Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security—both today and in the future, including:

• Health benefits effective day 1
• Paid time off, holidays, volunteer time and jury duty pay
• Recognition pay
• 401(k) retirement savings plan with employer match
• Tuition assistance
• Scholarships for eligible dependents
• Parental and caregiver leave
• Employee charity matching program
• Network Resource Groups (NRGs)
• Career development opportunities

Our Hiring Process

As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you.

If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.

If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker.

Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions on how to add the information into your official application on Humana's secure website.

Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.

Scheduled Weekly Hours

40

Pay Range

The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.

 

$142,300 - $195,700 per year

 

This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.

Description of Benefits

Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.

Application Deadline: 03-09-2026

About us
 

Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.

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Equal Opportunity Employer

It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.