Lead Market Development

Job Description:

Location Requirement
This role requires an in-office presence a minimum of five days per week at the location(s) specified. Please note: relocation assistance is not available for this position.

About the Opportunity

At AT&T, we empower leaders to spark change in a rapidly evolving, connected world. Here, your strategic vision won’t just serve customers—it will transform lives, fuel innovation, and create meaningful connections that make an impact every day.

Position Overview

As a strategic business leader, you will identify and capitalize on new growth opportunities for AT&T. Your work will span market research, building strategic alliances, and shaping initiatives that expand our reach and drive business growth—including supporting the AT&T Trade-in Program to foster channel partnerships and enhance customer experiences.

What You’ll Do

• Strategic Planning & Execution:
  Craft and deliver comprehensive strategies—both short and long-term—to drive market expansion and achieve business goals. You’ll lead initiatives for both new and existing products, services, and verticals.

• AT&T Trade-in Program Support:
  Drive the success of the AT&T Trade-in Program by building and strengthening channel partnerships, increasing program adoption, and continuously enhancing the customer experience.

• Program & Project Management:
  Lead the design, rollout, and analysis of key strategic programs. You’ll oversee launch and communication plans at both national and market levels, ensuring alignment with business objectives.

• Partnership & Alliance Management:
  Build and nurture strategic partnerships and alliances. Negotiate terms, enhance market presence, and drive revenue while continuously assessing partner needs and business drivers.

• Market Research & Analysis:
  Conduct in-depth market research and data analysis to inform decision-making, refine strategies, and boost program effectiveness. This includes competitive analysis and monitoring market trends.

• Compliance & Cross-functional Collaboration:
  Ensure regulatory compliance and collaborate with teams across marketing, operations, and technology to drive results and foster innovation.

What You Bring:

• Deep expertise and broad knowledge, recognized as a subject matter expert in your field.

• A proven ability to creatively solve complex challenges and influence strategic decisions at the executive level.

• Experience leading significant projects with autonomy and mentoring less experienced colleagues.

• Strong collaboration skills, working frequently with senior leadership to implement long-term plans that shape the organization’s future.

Supervisor Responsibilities:
This role does not have direct reports.

Education/Experience: Bachelor’s degree (BS/BA) desired. 5+ years of related experience. Certification is required in some areas.

Our Lead Market Development earns between $128,400 - $192,600 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.  

Joining our team comes with amazing perks and benefits:

• Medical/Dental/Vision coverage  

• 401(k) plan  

• Tuition reimbursement program  

• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)  

• Paid Parental Leave  

• Paid Caregiver Leave  

• Additional sick leave beyond what state and local law require may be available but is unprotected  

• Adoption Reimbursement  

• Disability Benefits (short term and long term)  

• Life and Accidental Death Insurance  

• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal  

• Employee Assistance Programs (EAP)  

• Extensive employee wellness programs  

• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,

• AT&T internet (and fiber where available) and AT&T phone

If you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility.  Apply today!

Weekly Hours:

40

Time Type:

Regular

Location:

Atlanta, Georgia

Salary Range:

$128,400.00 - $215,800.00

It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.