Lead Generation Leader - Remote - EST/CST

Join Amplity, the full-service go-to partner of biopharma companies that delivers flexible + specialized medical + commercial services. No matter where a drug is in its lifecycle, we scale with ease to maximize resources + improve impact for all our clients. Through strategic partnerships + deep therapeutic expertise, Amplity transforms how breakthrough treatments reach the people who need them.

Position Summary

Amplity is seeking a dynamic and results-driven Lead Generation Leader to spearhead the transformation of our lead generation strategy. This leader will drive impact by enhancing Amplity’s overall lead generation capabilities while focusing on achieving annual revenue and technology integration objectives.

This role combines hands-on omnichannel business-to-business life sciences commercial and medical lead generation expertise with a range of key people, process, and technology related leadership responsibilities to enable sales and growth objectives. Collaboration with key stakeholders across the organization will be essential, including sales, marketing, and business leaders.

This leader will architect and operationalize a modern, technology enabled lead gen function that delivers measurable contribution to revenue through pipeline creation and qualified meetings. This leader will also lead a team to optimize performance and drive revenue growth.

Amplity offers a competitive base salary, full benefits package including medical, dental, vision, 401K,  generous PTO, employer funded mental wellness program, life insurance   long-term, short-term disability and more.

Essential Duties & Responsibilities

Team Leadership:

• Develop and coach a high performing LeadGen team, providing guidance on outreach strategies, campaign execution, and performance metrics.
• Inspire the team to adopt new methodologies and tools, fostering a culture of continuous improvement and innovation.
• Monitor team performance and provide actionable feedback to enhance individual and collective results.
• Facilitate cross-functional collaboration among Marketing, Sales Ops, Business Development, and LeadGen teams to ensure alignment with organizational objectives.

Lead Generation Execution:

• Actively participate in lead generation activities, including outbound prospecting
• Integrate the Salesforce Sales Engagement Module for omnichannel campaigns (email, calling, SMS, and LinkedIn messaging)
• Drive the creation and execution of impactful omnichannel campaigns tailored to Ideal Customer Profiles (ICPs) and target audiences.
• Ensure follow-up on inbound leads generated by campaigns, qualifying opportunities, and preparing detailed briefing documents for Business Development handoff.
• Develop and refine outreach scripts, email templates, and campaign messaging to maximize engagement and conversion rates.

Performance Measurement & Reporting:

• Leverage real-time analytics and Salesforce dashboards to track campaign performance, contact quality, conversion rates, and overall impact.
• Provide regular reporting and insights to key stakeholders, recommending adjustments to optimize outreach strategies.
• Ensure transparent communication of KPIs and performance metrics across the organization.

Core Competencies

• Leadership: Strong leadership skills with the ability to inspire and guide team members toward achieving organizational goals.
• Strategic Thinking: Ability to develop and execute lead generation strategies that align with business objectives and drive measurable results.
• Omnichannel Marketing: Skilled in integrating email, calling, SMS, and LinkedIn messaging into cohesive outreach campaigns.
• Communication Skills: Exceptional written, verbal, and presentation skills for engaging stakeholders and facilitating team collaboration.
• Change Management: Proven ability to lead organizational transitions to new tools, processes, and methodologies, driving adoption and alignment.
• Technology Proficiency: Expertise in Salesforce Sales Engagement Module, ZoomInfo, RingLead, LinkedIn Sales Navigator, and other lead generation tools.

Education/Experience & Knowledge, Skills, & Abilities

• Bachelor’s degree from an accredited institution.
• 5+ years of experience in outbound sales, business development, or lead generation in a B2B environment.
• Experience in the pharmaceutical or life sciences industry with progressively increasing responsibilities in Sales, Marketing, Commercial Operations, or Business Development is a plus.
• Experience leading a team with measured results.
• Willingness to work in multiple time zones.
• Proven track record of success in driving lead generation campaigns and implementing new tools or technologies in excess of $3M annually.
• Expertise in Salesforce Sales Engagement Module and other CRM tools.
• Strong organizational skills and attention to detail, with the ability to manage multiple priorities effectively.
• Self-motivated and results-driven, with a focus on achieving and exceeding sales targets.
• Residence in Eastern or Central time zone strongly preferred.

Working Conditions:

• Remote work: occasional travel for conferences and team meetings as required.

EPIIC Values:

All positions at Amplity have a responsibility to demonstrate our EPIIC Values in order to uphold our high-service standards.

Excellence: We set high standards. We are solutions-focused and achieve outstanding results with a professional and positive attitude.

Passion: We love what we do. Our energy inspires, engages, and motivates others.

Innovation: Our ideas set us apart. We are curious and bold and challenge traditional ways of working.

Integrity: We are open, honest, and transparent. We do the right thing with courage and understanding.

Collaboration: We are better together. We actively seek the participation of others to achieve greater outcomes.

About Us

Amplity powers biopharma innovation through expert-led teams that deliver. Whether you knew us in the 80’s as Physician Detailing Inc., or in the 00’s as part of Publicis Health , the companies that came together in 2019 to form Amplity have delivered contract medical, commercial + communications excellence for 40+ years.

Our people-driven, tech-enabled DNA fuels everything we do. Our professionals understand the pharmaceutical industry from the inside out. With a deep grasp on product lifecycles, marketing hurdles, operational nuances + the complex needs of providers and patients, we help our clients launch products + operate smoothly with precision — across all business shapes, sizes + specialties.

We are on a mission to improve patient outcomes through executional excellence — enabling our partners in pharma to thrive in turn. At Amplity, we are allies in excellence. And we do it quicker, better, nicer than anyone else.

Our Diversity Policy

We encourage and support equal employment opportunities for all associates and applicants for employment without regard to sex, race, color, religion, national origin, age, disability, marital status, sexual orientation or veteran status. Employment decisions are evaluated on the basis of an individual's skills, knowledge, abilities, job performance and other qualifications. In addition, Amplity Health maintains policies and procedures designed to comply with applicable federal, state and local laws governing non-discrimination in employment in every location in which Amplity Health has facilities.