Lead Creative Strategist, Social Media - Shark Beauty

About Us  

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.   

 

As our brands scale globally, social isn’t a support channel, it’s where discovery, conversation, and demand are created. We’re building a social creative engine designed to move at the speed of culture, and we’re looking for creative leaders who can help shape it. 

 

Why This Role Matters 

Social-first creative at SharkNinja is built to be felt, shared, and acted on rather than passively watched. 

The Lead Creative Strategist is the creative owner for Shark Beauty on social. This role is embedded within the social creative team, accountable for what ships, and responsible for ensuring our content earns attention in-feed and in culture. 

This is a hands-on creative role for someone who can ideate, write, direct, and make — while partnering closely with our Social Strategy team, Social Studios team, internal creators, and external collaborators to bring ideas to life at scale. 

What You’ll Do 

Own Social-First Creative for Shark Beauty 

• Serve as the creative lead and tastemaker for Sheak Beauty on social, in tight collaboration with the Sr. Director Social Media, Shark Beauty and VP, Social Creative 

• Develop social-first ideas that balance entertainment, product storytelling, and cultural relevance across organic, paid and influencer/creator content 

• Ensure creative work is designed to travel (through sharing, remixing, and conversation) 

Create, Direct, and Ship 

• Write, edit, and shape content across short-form video, stills, and emerging formats 

• Direct shoots virtually, and in-person, with internal creators, studios, and partners — from lo-fi to higher-production moments 

• Collaborate closely with internal creators and Social Studios to translate ideas into scalable content outputs 

Partner Across Teams 

• Work hand-in-hand with Brand, Social Strategy, Influencer, and Media partners 

• Help shape creator and influencer creative by providing strong concepts, direction, and feedback 

• Act as the creative connective tissue between strategy and execution 

Raise the Creative Bar 

• Push for work that is culturally fluent, platform-native, and unmistakably social-first 

• Identify what’s working, what’s stale, and where the brand should experiment next 

• Contribute to evolving creative playbooks and best practices across the social org 

 

What Success Looks Like 

• Social content that earns engagement because it’s worth engaging with 

• Clear creative POV for your brand on social 

• Work that people share, reference, and talk about — not just scroll past 

• Strong partnership with studios and creators that results in consistent, high-quality output 

 

Who You Are 

• 6–8+ years of experience in social-first creative, content, or creator-led environments 

• A true hybrid: you can think conceptually and execute hands-on 

• Fluent in internet culture, platforms, and formats — you know what works and why 

• Comfortable directing others but never afraid to make things yourself 

• Opinionated, collaborative, and allergic to boring content 
• You must submit your portfolio with your application 

 

Why Join SharkNinja 

• Build social creative from the inside at a global, product-driven company 

• Own real brands with real cultural presence across Home, Kitchen, and Beauty 

• Work inside a team that values taste, speed, and execution 

• Help define what “social-first” means at scale 

 

One Line That Captures It 

At SharkNinja, social creative isn’t content to fill feeds — it’s work designed to move people.

 

**This is on site in our NYC Beauty HQ