Lead - Content Planning

Key Responsibilities

Content Strategy & Planning

• Develop and execute weekly and monthly content calendars for livestream programming.

• Identify content opportunities, trends, and audience insights to inform planning decisions.

• Create end-to-end content concepts and show frameworks for various livestream formats (entertainment, commerce, educational, creator-led, etc.).

Programming & Execution

• Oversee the planning and rollout of key live campaigns, peak seasons, and thematic events.

• Coordinate with Creators, KOLs, Partners, and internal teams to deliver high-quality and on-brand livestream content.

• Ensure all content elements (scripts, run-downs, creative assets, talking points) are prepared ahead of each show.

Performance Optimization

• Monitor livestream performance metrics (CTR, retention, watch time, GMV, conversion).

• Run content reviews and post-mortems to identify improvement points.

• Propose content optimization strategies such as improvements in storytelling, pacing, anchors, creator selection, and formats.

Cross-functional Collaboration

• Work closely with Creator Management, Live Stream, and Ops Teams to align on content direction and resources.

• Collaborate with the Commercial team to align content with category priorities and sales targets.

• Ensure seamless operational execution across teams for all live shows.

Requirement

• Bachelor’s degree in Marketing, Communications, Marketing Communication or a related field
• Min 2 years experience of live commerce or live marketing ideally in E-Commerce
• The ability to work and thrive in a fast-paced, rapidly changing work environment
• Strong interest in digital marketing tools and tactics, include knowledge of social media.
• Be Creative, keep up with the latest trend
• Strong writing, communication and analytical skills
• Able to work independently and teamwork, result-oriented
• Willing to be placed in Bekasi, Jawa Barat

About aCommerce

aCommerce is the leading ecommerce enabler and e-distributor in Southeast Asia, delivering retail solutions for global brands such as L’Oreal, Samsung, and Unilever.

Founded in May 2013, aCommerce has over 700 staff across offices and fulfillment centres in Singapore, Thailand, Malaysia, Indonesia and the Philippines.

The company is committed to equal opportunities for all of employees and to a work environment free of discrimination and harassment. All employment decisions at aCommerce are based on business needs, job requirements and individual qualifications, without regard to race, religion or belief, gender, sexuality, age, family or parental status, or any other status that may be protected by the laws or regulations in the locations where we operate. We do not tolerate discrimination or harassment based on any of these characteristics.

The aTeam is made up of highly ambitious individuals driven to innovate, build and succeed and is always looking for like-minded self-starters to join.