Lead Brand Solutions manager

What you will be doing… 

• Responsible for driving revenue through clients and agencies to achieve the overall budget

• Identify a strong pipeline of brand targets in key market areas, and pursue those targets with creative options

• Identify upsell and cross-sell opportunities across media, experiential, for inbound tactical brands

• Identify all sales opportunities, short and long term, with the emphasis on developing into wider brand partnerships

• Strong sales skills and relationships with Brand Experience, PR and media agencies and clients

• Chase leads and maintains up-to-date with latest client campaigns and competitor activity. Strong understanding of UK agencies' links to Europe to leverage global deals.

• Liaise with relevant departments (e.g. marketing, centre management, Operating Management) to maximise the value of bookings and maintain standards throughout the centres

• Manage and develop a team with two direct reports

Sales Performance

• Develop professional and long-term relationships with clients, media, promotional and specialist agencies

• Oversee research leads and remain up to date with the latest client campaigns and competitor activity

• Liaise with relevant departments (e.g. Marketing, Centre Management, Events) to maximise revenue and enhance the customer experience.

• Ensure the CRM contact database is maintained and updated monthly

• Support Pan European pitches and research/strategy collateral

• Collaborate with the other regional teams to onboard new opportunities and share best practices

• Strengthen client’s loyalty by building genuine relationships and strategic partnerships​

• Share best practices and closely collaborate with the New Business Team (NBT) and other departments for future recurring growth potential

Account Management

• Work to ensure the legal contracts are issued and accurately recorded in reports for all transactions

• Ensure all account procedures are adhered to for invoicing, collection of payments and sales reporting

• Ensure all sales collateral, specific information and presentations are updated in line with Global guidelines and industry requirements

• Understanding of the approval process, including technical compliance, fire safety and health and safety requirements

• Ongoing monthly financial reporting and forecasting, including occupancy and analysis

• Ensuring all income and pipeline are correctly reported through the CP Tool

• Maintains Westfield's zero-debt policy

• Contribute to monthly forecasting and budget reporting by ensuring the highest level of accuracy in the tracking tools

URW Standards:

• Ensure all communications are consistent, professional and reflect the character of the Centre and core values of URW

• Actively seek best practice from other Centres, the global portfolio and external influences

What skills, experience, and knowledge will you need to be successful? 

• Relevant sales experience (+8 years) to lead the team with new business, strategic selling and presentation skills

• Demonstrable sales experience dealing at a national or Director level with major brands and agencies

• A proven track record of selling partnerships, experiential, or Events

• Hold a genuine understanding of marketing/advertising/promotions, and have the ability to listen to a brand/agency, understand their challenges and provide them with an appealing mix of solutions

• Ability to build on existing network and able to open doors at the right level

• Excellent sales skills and marketing/media/events/experiential market knowledge

• Demonstrate strong managerial and organisational skills with an excellent attention to detail

• Willing to travel to all UK centres regularly and European centres occasionally, when required

• Excellent verbal, written, and presentation skills

• Commercially minded

• Excellent negotiation and networking skills

• Experience working in a busy, demanding and pressurised environment

• Demonstrate an ability to effectively manage time

• Driven and self-motivated to deliver results

• Team player, maintaining close working relationships with the team and other employees to achieve targets

• Computer literate in Microsoft programmes: Outlook, PowerPoint, Word, Excel, Adobe, Teams, SharePoint

Who are we? 

At Unibail-Rodamco-Westfield (URW), we develop and operate a portfolio of sustainable, premium, mixed-use real estate assets across Europe and the United States. Driven by our purpose to Reinvent Being Together, we are committed to accelerating urban regeneration and rethinking how we live together in cities. Today, 2,000 dedicated individuals are working together to reshape the future of real estate and shopping centres by creating innovative, engaging spaces that truly redefine community connections. 

Our flagship destinations are more than just places; they're the heartbeat of the community. We empower our employees to make a real impact through volunteering, DE&I programs, and leading ESG efforts. URW is at the forefront of experiential entertainment, constantly pushing boundaries to craft unforgettable in-person and digital experiences. By surprising and delighting our customers, we create magical moments and reinvent togetherness in every interaction. 

Within our Northern Europe Region - spanning the Netherlands, Denmark, Sweden, and the UK - we own and manage eight exceptional assets. These include Westfield London, Westfield Stratford City, Westfield Mall of the Netherlands and Stadshart Amstelveen. 

Why work for us: 

We put people development and learning at the heart of what we do. We'll help you master your role, build your technical skills, and take advantage of top-notch management and leadership programs. From face-to-face workshops to our global online learning resources, we encourage you to make learning a part of your daily routine. 

We offer a fantastic pension plan, bonus scheme, and plenty of other incentives. We also prioritise your health and wellbeing, training employees as mental health ambassadors to support and educate our team. Plus, you can sign up for medical and dental insurance, gym discounts, health check-ups, and more. 

Want to know more about what it's like working at URW? Visit our site: https://www.urw.com/join-us/life-at-urw.  

What Matters to Us: 

At URW, our purpose is to Reinvent Being Together, reimagining how people and communities connect, socialise, and experience dynamic moments in unique and meaningful ways. 

We are proud to promote equal opportunities and embrace diversity in profiles, experiences, and skills. At URW, we believe that diversity is the cornerstone of our success, and we are dedicated to fostering an environment that respects, values, celebrates, and leverages individual differences to their fullest potential.