Lead Brand Designer

About the Role:

The Lead Brand Designer will own the visual expression of Parachute Health’s brand across product storytelling, campaigns, and customer communications.

This is a hands-on creative role that bridges marketing, product, and design, combining design execution with strategic thinking to make our solutions easy to understand, inspiring to use, and memorable in-market.

This role owns the external/marketing brand expression and collaborates closely with Product Design to ensure cohesion with our in-product design system (Canopy).

Core Scopes of Work:

Brand Refresh Execution & Rollout

• Translate our completed brand strategy and guidelines into a full rollout across the organization.
• Partner with a web agency to deliver the new parachutehealth.com site experience.
• Develop core templates, decks, one-pagers, and campaign assets to drive consistent brand application internally and externally.

Product Storytelling & UX–to–Marketing Integration

• Partner with Product Design and Product Marketing to improve the handoff from product design to customer and user storytelling.
• Translate product workflows and features into visual narratives—mockups, diagrams, animations, and video—for use in launches, the Knowledge Base, and release communications.
• Bring clarity and polish to visual documentation, ensuring every feature story connects to Parachute’s broader platform narrative.

Growth Marketing & Campaign Design

• Collaborate with Growth Marketing and external agencies to develop campaign visuals and creative content across web, social, and digital ads.
• Design materials that showcase Parachute’s impact for HME providers, clinicians, health systems, and payors, driving new acquisition and expansion.
• Support webinar, field, and sales enablement programs through clear, on-brand visuals.

Key Responsibilities:

• Maintain and evolve Parachute’s brand guidelines, templates, and creative libraries.
• Create campaign and product visuals across print, digital, and video formats.
• Ensure design consistency across Parachute’s marketing, product, and partner experiences.
• Build lightweight creative operations for asset management, review, and iteration.
• Work closely with leadership to continuously improve how we communicate our story visually.

Ideal Background:

• 8-12+ years of experience in brand or marketing design, ideally within B2B SaaS or healthcare technology.
• Demonstrated strength in visual storytelling for complex, technical products.
• Expert in Figma, Adobe Creative Suite, and presentation design (Google Slides / Canva); motion or video experience a strong plus.
• Experience collaborating with Product Design and Product teams to translate technical designs into customer-facing materials.
• Portfolio showcasing brand systems, product storytelling, and creative execution.

Benefits:

• Medical, Dental, and Vision Coverage
• 401(k) Retirement Plan
• Remote-First Company with the option to work at our New York City office
• Equity Incentive Plan
• Annual Company-Wide Bonus (up to 15%)
• Flexible Vacation Policy
• Summer Fridays - 5 Fridays Off During Summer (Separate From PTO)
• Monthly Internet Stipend
• Annual Home Office Stipend
• Co-Working Space Reimbursement
• Annual stipend for education and development

Base Salary Bands (based on experience and level):

$105,000 - $170,000