Lead Analytics Consultant

Wells Fargo is seeking a Lead Analytics Consultant on the Marketing Audience Operations Team as part of Consumer Banking and Lending Marketing. Learn more about the career areas and lines of business at wellsfargojobs.com.

In this role, you will collaborate with Marketing Services team members and Marketing partners to support the build and delivery of marketing audiences across all marketing channels. You will translate marketing strategy and campaign measurement test plans into technical requirements to successfully build marketing audiences by using innovative marketing technology platforms which includes Adobe Audience Manager and Pega. In addition to these platforms, you may also leverage other analytical tools such as SAS/SQL to explore the data environment. Our team consists of technical data experts who can consult on strategic planning and are able to execute in a highly complex process.

Are you looking for more? Find it here. At Wells Fargo, we believe that a meaningful career is much more than just a job. It’s about finding all the elements that help you thrive, in one place. #LivingTheWellLife means you’re supported in life, not just work. It means having a competitive salary, a robust benefits package, and programs to support your work-life balance and well-being. It means being rewarded for investing in your community, celebrated for being your authentic self, and empowered to grow. And we’re recognized for it! Wells Fargo ranked in the top three on the 2024 LinkedIn Top Companies List of best workplaces “to grow your career” in the U.S. Learn more about the career areas and business divisions at wellsfargojobs.com.

In this role, you will:

• Support delivery and development of marketing audiences that will drive growth, profitability, and competitive advantage for Wells Fargo
• Develop, test, analyze and implement strategies to achieve the financial objective relevant to marketing strategies
• Work closely with cross functional teams within the marketing lifecycle (Tech, Product, Risk, Operations) to drive impact on a given product, problem, or initiative
• Provide strong relationship management with internal Marketing and partners across Wells Fargo
• Develop technical requirements & targeting builds (audience lists/conversations) for multi-channel campaigns from Planning to Delivery
• Accurately manage campaign lifecycle workflow tasks​ to meet campaign target dates
• Ensure workflows are built using standard practices and optimized for automation
• Managing and prioritizing multiple complex projects,
• Building and maintaining strong business relationships in order to identify, define, execute, and analyze complex marketing audience initiatives.
• Build and maintain necessary processes, controls, and procedures to ensure data accuracy and business functionality, while complying with privacy and security policies.
• Utilization of multiple databases and/or tools, supporting the design of complex marketing audience campaigns, which will be executed across multiple distribution channels (direct mail, email, phone, ATM, on-line, etc.)

Required Qualifications:

• 5+ years of Analytics experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications:

• Experience with Adobe Audience Manager and PEGA preferred
• Strong technical and/or database management experience manipulating data for analytic purposes utilizing SQL, SAS relationship databases (such as Oracle, Teradata, Aprimo or equivalent)
• Outstanding problem solving and decision-making skills based on analytics
• Experience in specializing in lead/contact list generation and management
• Familiarity with consumer loan products and financial services
• Ability to establish and maintain strong business relationships in order to identify, define, build, and execute complex direct marketing initiatives
• Strong conceptual thinking and ability to drive clarity in ambiguity while dealing with credit and operational problems
• Highly refined and professional verbal and written communications, including strong facilitation and presentation skills
• Proven leadership experience consulting, collaborating and influencing across heavily matrixed organizations and within varying levels of management
• High attention to detail and accuracy
• Ability to manage and prioritize multiple complex projects
• Ability to ensure adherence to privacy, information security, legal, compliance, and WF business policies and regulations, and ensuring that all audit requirements are met and documented

Job Expectations:

• This position offers a hybrid work schedule.

This position is not eligible for Visa sponsorship.

Posting Locations:

• 401 S Tryon St - Charlotte, North Carolina 28202
• 550 S 4th St - Minneapolis, Minnesota 55415
• 4014 Las Colinas Blvd Bldg B - Irving, Texas 75039
• 800 S Jordan Creek Pkwy - West Des Moines, Iowa 50266

Required locations listed above.

Salary range is determined by location of the job. May be considered for a discretionary bonus.

Please note: Job posting may come down early due to volume of applicants.

Pay Range
 

Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to demonstrated examples of prior performance, skills, experience, or work location. Employees may also be eligible for incentive opportunities.

$100,000.00 - $179,000.00

Posting End Date:

4 May 2026

*Job posting may come down early due to volume of applicants.

We Value Equal Opportunity

Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.

Applicants with Disabilities

To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo.

Drug and Alcohol Policy

 

Wells Fargo maintains a drug free workplace.  Please see our Drug and Alcohol Policy to learn more.

Wells Fargo Recruitment and Hiring Requirements:

a. Third-Party recordings are prohibited unless authorized by Wells Fargo.

b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.