Key Account Manager On Trade National Accounts & Hybrid Sales (Secondment)

Job Description :

About us

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating.

About the Function

Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.

We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.

About the role

*Temporary assignment due to a parental leave - minimum 6 months*

Mission: You will lead and drive efficient and effective relationships with the Customers Assigned to achieve business targets (distribution, profit, volume) expressed in the commercial plan according to Portfolio strategy.

Focused on:

• Increase Diageo Distribution Coverage

• Increase Diageo Brands Rotation through brilliant activation at the Point of Purchase

Your focus is on achieving the objectives of market share, sales and profitability building smart and efficient customer relationships and brilliant execution of activation plans. To achieve our ambition is crucial to ensure our brands are activated brilliantly at scale beyond our RTC.

Responsibilities & Accountabilities:

-Develop our business with assigned Customers. This implies a clear account understanding: organization and structure, key points of contact and influence.

-Strong ownership of the day-to-day customer relationship through effective negotiation, persuasion and conflict management/resolution skills. Ability to understand customer requirements and match these to specific Diageo propositions.

-Responsible for: Customer P&L. Detailed tracking and monitoring of financial performance Price and counterparts’ negotiation Promo plan definition and execution Governing depletions and stock data. Monthly forecast review (Anaplan) Closure of aging debt

-Monitor and follow up on brilliant execution through regular and consistent coverage plan within outlets. To ensure brilliant execution you will have to engage and lead wide range of stackeholders internal (Commercial, Customer Marketing, NRM) and external

For your position you will:

• Track and measure performance (sales, mix, distribution,..)
• Drive brilliant execution (coverage, distribution, visibility, Outlet implementation, trainings,)
• Continuously seek improvements adapting from the results. Propose corrective measures.
• Agile in managing internal procedures to master: order to cash and, strategy to action
• Influence, engage and lead wide range of stackehgolders internal and externally

About you

• Experience in Account Management, ideally On Trade RTM - Sell in (distributors & wholesalers).

• High energy and drive.

• Results-orientation, trustful.

• Good relationship-building skills

• Strong in brilliant execution within Customers

• Good negotiations skills and solid communication.

• Strong numerical and analytical skills.

• RTM & RTC experience is a great plus.

• Skilled in Diageo Commercial administration procedures

• Fluent in MS Office (especially excel).

• Fluent in Spanish and an intermediate level of English.

Working with us

Flexible Working: Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.

Rewards & Benefits:

We recognise and value performance, offering our people a highly competitive Rewards and Benefits including the following among others:

• Modern work life balance policies and wellbeing activities.

• Employee Assistance Programme.

• WellHub (GymPass).

• Incentive plan that rewards you for delivering phenomenal performance.

• Our product discounts.

• Health insurance.

• Life and accident insurance coverage.

• Industry leading functional and leadership capability trainings.

Diversity:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Worker Type :

Regular

Primary Location:

Madrid

Additional Locations :

Job Posting Start Date :

2026-03-03