Key Account Manager - Delhi

JOB SUMMARY

Responsible for smooth operations/execution in the account and also responsible for customer management, sales growth & market share of for the account.

CORE JOB RESPONSIBILITIES

Assists the NAC in firming up the Monthly forecasts and number with Internal Customer Marketing & Supply Chain

Assists the NAC in meeting the monthly / annual sales number and in preparing Review material for the account every week and every meeting with account and internally.

Responsible for Implementation of Strategic Initiatives in JBP Accounts

Coordinates with the accounts and gets details of store openings, thereby tracking organic growth

Negotiates Promotions/Activations with buyers of chains

Coordinates with Internal Team (Marketing, CMM, Supply Chain, Ethical team etc.) for ensuring are on time for promotions, stocks, events, driving offtakes, etc.

Tracks POS data for accounts location wise (Micro marketing opportunities) and scans for

opportunities and gets the same across to Customer Marketing for promo planning

Tracks & provides commentary (both internally & to the customer) on special events like new item launch.

Promotional evaluation, customer point of sale information analysis and tracking of key initiatives in the ACCOUNT.

Utilize P.O.S. shipment data and standard reference material to assist in the preparation of Customer presentations.

Leverage his understanding of the retailers / customers and their ways of working would be critical to drive Customer/Shopper Delight

Liaise with the buyers/merchandising managers to negotiate promotions to be run in the account nationally/Regionally

Drive the ANI Customer Marketing agenda in the account and thereby gain more share of shelf for ANI

Use the POS data mining tools; look for opportunities for our categories/brand at a city level, and share the same with customer marketing teams so that appropriate plans can be made

Understand the interplay between the various investment and profit drivers and manage them

Coordinate with the front end execution teams of the RM’s, KDM, KDE’s, RCMM team & also coordinate with 3P NA & Merchandisers etc.

Work in tandem with Brand and Customer Marketing to build plans for categories (wherever there are market share issues) and execute them

Innovate in the areas of POSM, Promos, Merchandising, Promotion, Customer satisfaction, Differentiated Instore Shopper Engagement through Nutrition Advisors, & ways of working in his/her day to day job

MINIMUM QUALIFICATIONS

Minimum Education

Graduate in any field

Education Level

Major/Field of Study

Graduate/ MBA would be a plus

Sales & Marketing

Minimum Work Experience

Experience

Experience Details

15+ years

• Experience at a zonal / branch / region level in a FMCG company with sufficient knowledge and understanding about Sales systems and processes
• Should be an MBA from a premier institute with upto 8-10 yrs experience in sales in a MNC FMCG or with a top Indian FMCG
• Ability to design ways of working for the account, by sharing the same with the backend MT Customer Marketing Team so as to cater to specific needs of his customer
• Along with the CMM can have ability to explore custom branding options in various stores so as to increase the impact of our presence in the store
• Should have ability to plan account specific (anniversary & store opening) plans and execute is in store in the area of promotions
• Should have qualities like team coordination, analytical ability and networking skills